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2 min read Adds Rockstar Chief Product Officer to Executive Team

With a 25-year product career focused on building and growing various tech startups, Dug Nichols joins out-of-home (OOH) advertising startup,

BOSTON and MINNEAPOLIS — Dec. 14, 2021 –, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, has landed product and startup rockstar Dug Nichols as the company’s Chief Product Officer (CPO). In his 25-year career, Nichols has built various tech startups that have driven big growth. Most recently, he was Head of Product for Minneapolis-based residential real estate startup, HomeSpotter, acquired by Lone Wolf Technologies earlier this year.

"Dug is the perfect CPO to unleash’s full potential of modernizing the OOH industry with the first true market network that will not only help marketers win local customers but build local economies with thriving local businesses."

"We couldn't be happier to bring Dug Nichols to with his product experience and growth track record that runs deep for his many tech startups," said Sam Mallikarjunan, co-founder and CEO of is building the first true market network for OOH advertising, a platform where sellers list and buyers buy with full transparency and without the need for the manual and outdated processes that have become the norm for the industry. While most industry solutions rely on being walled gardens, is totally freemium. The company’s market network lists inventory profiles in the directory whether they transact through the company or not.

An avid music lover, Nichols' career began in the music industry as a performer and recording artist, evolving into positions as a recording producer and engineer in San Francisco. With Silicon Valley just down the road and technology advancing in audio interfaces on the internet, he transitioned from the rock world to the tech world, first joining Thomas Dolby's Beatnik. He was then recruited to speech-recognition startup Tellme Networks, acquired by Microsoft, now known as Cortana. He worked in branding and marketing at Microsoft for three years following that acquisition.

Nichols returned to his native Minnesota more than a decade ago, first joining local marketing agency, Periscope. He then co-founded and was CEO of kids clothing resale app Kidizen for nearly six years, building it into the largest social marketplace for second hand children's apparel. was recently selected as one of 10 startups by the Minnesota Twins Accelerator by Techstars. A mentor for the program, Nichols met the team through Mentor Madness, a core component of the program, where participating companies meet with mentors in rapid succession for 20-minute pitching and workshop sessions. During this short meeting with two of the co-founders, Nichols knew he wanted to be part of

"My sweet spot is helping CEOs and founders figure out how to operationalize and scale their product organizations and business, so this is a match made in heaven," said Nichols. " checks all the startup company boxes for me in terms of people, culture, transparency, and opportunity to disrupt a segment of the world. I am super stoked to join the company and help put all the pieces into place to grow the largest go-to market network platform for OOH." has announced raising $4.5 million to date.

The company is hiring for multiple positions in Customer Success, Finance, Product Management, HR and Software Engineering. To learn more, go to:

Founded by former executives and alumni from Google, HubSpot, and Wayfair, is modernizing the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $30 billion industry and growing, but 50% of inventory goes unsold.’s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers. To learn more, visit and follow on LinkedIn.

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Tracy Wemett

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