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2 min read's CRO to Speak on RevOps Panel at B2B Marketing Exchange

Jeanne Hopkins to speak on building the optimal revenue team at B2B Marketing Exchange, February 28 - March 2, 2022 in Scottsdale, Arizona

BOSTON — Feb. 22, 2022 – Jeanne Hopkins, Chief Revenue Officer (CRO) at, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, is speaking on the panel, "RevOps 2025: Building the Optimal Revenue Team for the Future," at the B2B Marketing Exchange, taking place on Monday, February 28 — Wednesday, March 2, 2022 in Scottsdale, Arizona. Jeanne is joined by panelists, Christine Elliott, Revenue Marketing Leader at BDO USA and Jen Spencer, CEO of SmartBug Media. The session is moderated by Andrew Gaffney, Editorial Director at Demand Gen Report.

WHAT: Jeanne Hopkins speaking on panel, "RevOps 2025: Building the Optimal Revenue Team for the Future," at B2B Marketing Exchange 2022

WHEN: Tuesday, March 1, 2022, 2:45 p.m. – 3:30 p.m. MST

WHERE: The Phoenician Resort, 6000 East Camelback Road, Scottsdale, Arizona

Featuring a mix of innovators in marketing and sales, the panel is sharing how the current makeup of their revenue teams has changed. They are looking ahead to how they see revenue operations changing over the next three years with discussions on how key technologies and applications are accelerating revenue streams, the shifting roles, duties, and collaboration points helping organizations respond to changing buyer needs, and the growing importance of data and insights to support orchestration between marketing and sales motions. They are also discussing the right metrics that progressive organizations are focusing on to build transparency across marketing and sales teams.

Jeanne is backed with 30+ years of expertise in marketing and sales. During her early days at HubSpot, she helped them land the number two spot on the Inc. 500 Fastest Growing Companies list by generating 50,000 net new leads per month. She served as CMO at (now Capital One), Ipswitch (now Progress), SmartBear, and Continuum (now ConnectWise), and executive marketing positions at Symmetricom (now Microsemi) and MarketingSherpa. Most recently, she was CRO at startups, HappyNest and SquadLocker.

Jeanne has served as an advisor at numerous companies. She is currently advising Siemplify, TermGrid, Rank the Vote, Below the Fold, and USEFULL (formerly Coffee Cup Collective). Jeanne co-authored "Go Mobile," a top-selling mobile marketing book on Amazon, in 2012. She is a social media powerhouse with 84,000 @jeannehopkins followers on Twitter and 10,000+ on LinkedIn.

The podcast powered by, the OOH Insider Show has been named a finalist in the Killer Content Awards and will be honored at the B2B Marketing Exchange award ceremony on Monday, February 28, 2022. Hosted by Tim Rowe, VP of RevOps at, the OOH Insider Show is the fastest growing podcast in the offline media advertising industry, now 92 episodes strong. To listen, go to:

Produced by Demand Gen Report, the B2B Marketing Exchange is the hottest show in B2B, providing revenue teams with inspiration and fresh ideas for 2022. For more information on the event, go to:

Founded by former executives and alumni from Google, HubSpot, and Wayfair, is modernizing the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $100 billion industry and growing, but 50% of inventory goes unsold.'s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers. To learn more, visit and follow on LinkedIn.


Tracy Wemett PR

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