Tag: OOH Basics
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Targeted Out-of-Home: Can It Be Done?
This blog discusses the challenges of targeted out-of-home advertising, and how modern OOH tools solve them. Precision-targeting can be achieved in OOH today.
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Why Generative AI Isn’t Replacing Marketing Artists (Yet)
Discover the limitations of using generative AI in billboard ad design and learn how to balance creativity and AI technology for effective advertising campaigns.
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How Performance Marketers Measure ABM Campaigns
Learn how to measure the success of your offline ABM campaigns. Focus on metrics aligned with objectives and combine metrics for a comprehensive strategy.…
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Using Google Analytics to Measure Billboard Performance
Learn how to use Google Analytics to measure the performance of your billboard campaign, or really any out-of-home (OOH) advertising.
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What is Dwell Time and Why Does it Matter?
Learn what dwell time is and its impact on the out of home (OOH) advertising campaign planning process.
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The Basics of OOH Advertising in Airports
With air travel back on the rise, airport OOH is a potential gold mine for reaching your customers out in the real world.
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What Do GRP and TRP Stand For and What Do They Mean?
Gross Rating Point (GRP) and Total Rating Point (TRP) are used to measure to a variety of media, including out-of-home advertising. Learn what these…
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What does DOOH stand for?
Like everything else in the modern world, out-of-home ads have gone digital. So we now have digital out-of-home, or DOOH.
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What does OOH stand for?
If you think out of home (OOH) merely refers to what we broadly know as outdoor advertising, you don’t know OOH.
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What is programmatic OOH?
Programmatic OOH is a bit of a misnomer. Read the post to learn why it’s misleading and the benefits of programmatic out-of-home advertising.
