Tag: ROI of OOH
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Targeted Out-of-Home: Can It Be Done?
This blog discusses the challenges of targeted out-of-home advertising, and how modern OOH tools solve them. Precision-targeting can be achieved in OOH today.
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OOH 2.0: A Modern Approach to Out-of-Home
OneScreen.ai has launched Out-of-Home (OOH) 2.0 to help the modern marketer face today’s challenges and achieve measurable results.
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The Ultimate Guide to DOOH Marketing
Understand the basics of DOOH marketing and advertising. See examples of digital out-of-home, learn DOOH best practices and how to measure success.
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How Performance Marketers Measure ABM Campaigns
Learn how to measure the success of your offline ABM campaigns. Focus on metrics aligned with objectives and combine metrics for a comprehensive strategy.…
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Using Google Analytics to Measure Billboard Performance
Learn how to use Google Analytics to measure the performance of your billboard campaign, or really any out-of-home (OOH) advertising.
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Brands Are Taking Flight with Airport Out-of-Home Ads
Brands are eager to take advantage of airport OOH opportunities. Continue reading to learn why that are excited and what options are available.
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Taking the OOH Road Less Traveled
Out-of-home (OOH) offers a vast array of media to display your ads. But in a recent survey, we learned that fewer than 1 in…
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Digital OOH (DOOH) Advertising is More Affordable Than You Think
Digital OOH can do more for marketers with limited budgets than you probably think. Read how DOOH delivers finely targeted ads, with flexibility.
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How Should Marketers Budget for Out-of-Home Advertising?
Learn six factors to consider when putting together a budget for your out-of-home (OOH) advertising campaigns.
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96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
OSai released new research report citing nearly all (96%) respondents are satisfied or very satisfied with the ROI of their current OOH campaigns.
