Want some free ads?
Being a marketer is hard these days.
So we asked ourselves a question - "What if we could target real people, in the real-world, the same way we do online?".
And that's what we did.
You get real-world behavioral targeting, closed loop analytics, and offensively cheap ad play.
In fact, here's $500 in FREE ad credit to try it yourself.
Drive traffic profitably, scale quickly
Choose your geo, audience, and conversion goals.
Upload your creative and go live in less than 24 hours.
Optimize in real-time with closed-looped analytics
Reach the right people in the right situation with the right message
FAQs for Marketers
What can you tell me about these screens?
One of the advantages of our platform is we can enable any television with a HDMI output to become a OneScreen screen, but this means that there isn’t a universal standard of a screen. Most screens are typically 45-60” high definition televisions on a 16:9 "widescreen" ratio. Sometimes they are 4K and sometimes they are smaller than this.
What length ads are recommended?
We consider 15 seconds an ad play. Most ads are typically 15 or 30 seconds in length. This can be multiplied for 30, 45, 60 seconds or longer ads. These longer ads would just be considered a multiple on the spend side for the longer length.
Will my ads have sound?
Short answer is not always. It is the decision of the individual screen owner to decide if audio is turned on or not. Also remember sometimes the audio might be turned on but in a busy loud place, like a bar, you can't hear the audio anyway. We encourage advertisers to include text overlays or add captions on their ads.
What file types do you support?
We can accept most media file types but know that we'll typically convert them into .mp4 for video and .png for static images. With either file type obviously the higher resolution the better as we'll want higher resolution for top end TVs. For static images we recommend nothing smaller than 1920 x 1080 pixels.
What current metrics can OneScreen provide?
In our Campaign Analytics view we share the Actual CPM of your plays, budget spent, Impressions (visitors viewing an ad multiplied by the times played), plays, when it played and on what screen it played. All of this is downloadable and exportable to a .cvs file.
Can I choose what specific location(s) or area my ad will play?
Absolutely. You can specify a specific screen or geofence screens into a specific area for your ad.
Can I choose what specific demographics my ad will target?
Currently we do this through our matching of your target audience with our knowledge of screen locations and business type. Eventually you will absolutely be able to demographically target individuals across any screen so that you can display the right content to the right person at the right time.
What conversation channels are available?
Currently we support QR Codes and URLs. Realistically as long as you have the technology in place we can support coupon codes, SMS campaigns, and any other creative conversion channel you can think of. We will continue to add more conversion channels and integrations into analytic platforms as we build out the platform.
How do you measure an impression?
An impression is simply the number of visitors near a screen playing an ad multiplied by the times played. We consider a play 15 seconds so a 30 second ad would multiple play by 2. So if 10 people viewed a 30 second ad in a location we could count that as 20 impressions (10 people x 2 plays). This also means that if an ad played and nobody saw around to see it then we do not consider that an impression.