Your audience is in the real world.
Marketing is more than scrapping for consumer attention on a teeny tiny screen. When's the last time you met your audience where they're least distracted — in the real world? 🌎
Attract, engage and delight via the biggest unblockable marketing medium on the planet.
Did you spot Scrunchie at #INBOUND22 👀
Scrunchie, the lovable marketing monster, is tired of vying for Internet attention amidst digital noise, declining returns and increasing spend. Monster money doesn't grow on trees, y’know!
While 98% of marketers invest in digital marketing, 67% have reached a point of diminishing returns. In other words, as marketers are scaling up spend on digital and social marketing, results are actually declining. 😱
It's time to start thinking outside of the usual marketing "box" of PPC, paid social, and SEO. Launch your campaigns in the real world like Scrunchie!
Real-world Scrunchie sightings in Boston:
A billboard truck
parked out front of INBOUND. This nifty piece of real-world marketing was done in partnership with Do it Outdoors, the country's largest mobile billboard company.
If you'd like to do something like this, know that they offer services in every continental US market. And give you the ability to target very specific demos, ie. zip codes, retailers, events, as well as provide full market coverage.
A swarm of wrapped cars
taking over Summer St. and Seaport Blvd. Done in partnership with MobilAds, which connects brands with millions of consumers through wrapped rideshare vehicles.
And guess what? It's measurable. MobilAds connects physical and digital worlds to prove ROI and analyze your audience with unrivaled accuracy using mobile technology.
floating around the afterparties and restaurants once the INBOUND doors closed. These out-of-the-box projections were made possible by National Experiential.
Their team is passionate about creating remarkable experiences for your brand, and are experts in unconventional real-world marketing.
Scrunchie’s BFF, Sam – HubSpot Alum and big real-world marketing fan
On display ads
targeted at INBOUND attendees. Special thanks to Blue Bite on this one. Blue Bite empowered us to run display ads on the devices of folks AT the Boston Convention & Exhibition Center DURING the conference.