On-Demand Webinar

How to Reach A Digitally Exhausted Audience

 

Reach a Digitally Exhausted Audience

If there's a way to describe how your target audience is feeling right now, it's tired. With all that has and is happening to flip worklife on its head — it's time to figure out how to reach people who are digitally fatigued and just plain worn out.

The astronomical spend that has gone into digital ads in the past couple years has left prospects digitally fatigued and inspired to champion stricter privacy laws — aka less-effective targeting and measurement for you. And don't even get us started on the privacy obstacles WFH presents for direct mail.

OneScreen.ai's Tim Rowe, Chief Strategist, and Prashant Kaw, VP of Growth, explain why out of home (OOH) advertising is the best channel for reaching the WFHers.

Just like fashion trends, old marketing channels have become new again. OOH is back. And with more targeting and measurement than ever before.

Watch the webinar to learn how OOH can be your best demand gen channel and its seemingly limitless creative potential — it's NOT just billboards.

Watch the Webinar

Meet the Speakers

tim-rowe-speaker

 

TIM ROWE

Tim is OneScreen.ai's OOH Evangelist and host of OOH Insider, the fastest growing podcast in the out of home advertising industry. Having spent time on both the buy and sell sides of media, Tim understands the demands of brands and advertisers and what each needs to succeed.

Subscribe to OOH Insider →

prashant-kaw-speaker

 

PRASHANT KAW

Prashant is Head of Growth at OneScreen.ai, and backed by 20+ years in B2B, high-velocity Marketing and Sales. As an early member of HubSpot's marketing team, he was instrumental in building their growth function. Prashant has served in senior growth roles at SmartBear, Continuum and the Telerik division of Progress. He was VP of Marketing at Codeship and most recently VP of Demand Generation at Camunda.

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Tim Rowe

Tim is OneScreen.ai's Chief Strategist and host of OOH Insider, the fastest growing podcast in the out of home advertising industry. Having spent time on both the buy and sell sides of media, Tim understands the demands of brands and advertisers and what each needs to succeed.

Tim Rowe
 

Prashant Kaw

Prashant is Head of Growth at OneScreen.ai, and backed by 20+ years in B2B, high-velocity Marketing and Sales. As an early member of HubSpot's marketing team, he was instrumental in building their growth function. Prashant has served in senior growth roles at SmartBear, Continuum and the Telerik division of Progress. He was VP of Marketing at Codeship and most recently VP of Demand Generation at Camunda.

Prashant Kaw