Oh, the Places You'll Go with DOOH
DOOH is the fastest growing segment of OOH. This growth is being driven by the targetability and flexibility that digital screens can offer. Within the area of digital OOH screens, venue-based screens are expanding into all kinds of locations – from gyms to bars to gas stations. These screens offer contextual content, and reach a highly specific audience, with more attribution data and research that is important to marketers.
Mary Perrella, Vengo Labs’ VP of Media and Marketing, joins Jeanne Hopkins, OneScreen.ai’s Chief Revenue Officer, to share her wealth of knowledge in the DOOH industry. Join the marketing experts to learn how to effectively reach your audience by following them throughout their daily journey and on the path to purchase. If you are a media owner, learn how you can generate income by monetizing your digital screens with programmatic DOOH.
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Meet the Speakers
Tim is OneScreen.ai's OOH Evangelist and host of OOH Insider, the fastest growing podcast in the out of home advertising industry. Having spent time on both the buy and sell sides of media, Tim understands the demands of brands and advertisers and what each needs to succeed.
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Prashant is Head of Growth at OneScreen.ai, and backed by 20+ years in B2B, high-velocity Marketing and Sales. As an early member of HubSpot's marketing team, he was instrumental in building their growth function. Prashant has served in senior growth roles at SmartBear, Continuum and the Telerik division of Progress. He was VP of Marketing at Codeship and most recently VP of Demand Generation at Camunda.
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Mary Perrella is VP of Media + Marketing for VengoLabs, a programmatic-first, venue-based DOOH network. Mary is a sales leader who manages the Vengo relationships across the direct and programmatic ecosystem, as well as overseeing marketing, social media, measurement and research for Vengo’s DOOH network. Mary is driven by the impact of technology on the evolution of OOH. In addition to Vengo’s growing core network of screens in Gyms, Colleges, Offices, Grocery stores, Residential, and Hotels, Vengo’s Media Network is also powering the programmatic solutions for a series of media partners, including AMI‘s Bar Network and CheddarU’s College Network.
Jeanne Hopkins is Chief Revenue Officer at OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising. During HubSpot's early days, Jeanne helped them land the number two spot on the Inc. 500 Fastest Growing Companies. She served as CMO at Lola.com, Ipswitch, SmartBear, and Continuum. She was CRO at HappyNest and SquadLocker.