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Out-of-the-box ABM

Extend your marketing mix outside the "Facebook/Adwords" box

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3 min read

5 Reasons to Consider Mobile Billboard Advertising

Are you on the hunt for a new, creative way to market your brand?

If so, you may want to consider using mobile billboard advertising. It's a unique and effective way to reach your target audience.

Unlike traditional forms of advertising, mobile billboards can go where your customers are, whether driving in traffic, waiting in line at the grocery store, or walking down the street.

And because they're highly visible, you can be sure your message will be seen.

So if you're looking for a way to stand out from the competition and get your message noticed, mobile billboard advertising is a great option.

Here are five reasons this approach could be an excellent fit for you.

 

1. It's not stuck in one spot

One of the reasons that mobile billboard advertising is so effective is that it's not stuck in one spot.

Unlike traditional billboards, mobile billboards go where people are.

They can move through different locations, and you can target multiple population centers with your advertising campaign.

In addition, mobile billboards are often free to move through routes that are heavily populated with potential customers.

This makes them especially effective in busy areas or locations with plenty of foot traffic.

2. Access to residential areas

You might not think that billboards and residential neighborhoods go together, but mobile billboard advertising is a great way to reach people who live in these areas.

Traditional billboards are often located in high-traffic areas like busy streets and highways, but that doesn't do you much good if your target market is homeowners.

Delivery trucks already have permission to enter residential neighborhoods, so they can quickly deliver mobile billboards directly to these areas.

Companies like Movia Media work with delivery truck drivers to get advertisements on trucks doing deliveries to these neighborhoods.

Mobile billboards are also great for reaching people driving in these areas. Since they're already on the road, they can easily see the billboards and be exposed to the messages on them.

As a result, mobile billboard advertising is a highly effective way to reach people who live in residential neighborhoods.

3. It's not just for the road

While many people think of mobile billboards as big trucks or vans that drive around on the roads, that's not all they can do.

They can also be taken onto the water and into other creative spaces. For example, you could take your mobile billboard out onto a lake to advertise your company to people who are out boating. Check out what Ramp did for a campaign in Miami!

ramp

 

Or you could take it to a park near a popular walking trail.

There are endless possibilities where you can take your mobile billboard. The sky probably isn't even the limit.

 

4. LED trucks allow for lots of creativity

LED trucks allow for plenty of creativity, another reason to consider mobile billboard advertising.

These trucks are often equipped with multiple large digital screens, which give advertisers a lot of space to work with. As a result, they can create eye-catching and out-of-the-box ads that will grab people's attention.

Additionally, LED trucks are versatile and can be used for various events and promotions.

For example, they can be used to promote a new product launch, a sale, or a special event. They can also raise awareness for your brand or specific causes.

If you're looking for a creative way to reach your target audience, then LED trucks are worth considering.

5. Mobile billboard advertising is effective

Studies have shown that mobile billboard advertising can produce significantly better results than other forms of outdoor advertising.

In fact, they're so effective that they deliver 97% recall rates, meaning that almost everyone who sees them will remember your ad.

And since 98% of people traveling in cars notice mobile billboards, you're sure to reach a wide audience.

That's a lot higher than other forms of outdoor advertising, making mobile billboards a desirable option for businesses looking to get their message out there.

So, mobile billboard advertising is worth considering if you're looking for an impactful way to reach your target market.

 

The unique benefits of mobile billboard advertising: in closing

If you're on the fence about whether or not to invest in mobile billboard advertising, hopefully, this article has given you some things to consider.

It's an excellent way to reach customers on the go.

If you’re looking for a marketing strategy that will grab attention and generate leads, utilizing mobile billboards is a one-of-a-kind method to connect with your target audience.

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