Ambush Marketing using Out-of-Home Mobile Truck Ads

Storylane wanted to stand out at the Exit Five Drive conference, though they were not an official sponsor. 

Ambush Marketing to the rescue. 

By utilizing a mobile truck with digital ad creative at this event, they were able to break through standard sponsorship visibility to pull off a marketing tactic attendees were talking about. 

1 Storylane used mobile trucks with rotating creative to stand out at the ExitFive Drive conference in Vermont.

2 While not an official sponsor, Storylane got attendees talking but placing the OOH Mobile truck outside the conference hotel and location, maximizing visibility

3 Storylane used mobile trucks with rotating creative to stand out at the ExitFive Drive conference in Vermont.

The best part: OOH advertising activations like this can be measured. 

Some of the best use cases for mobile ad trucks:

• Conferences where you can't afford the massive sponsorship but still need to show up
• Conferences where your booth location is way in the back.
• ABM Campaigns to have trucks outside your top prospects offices (we plan for routes people take to and from work)
• Customer Appreciation. How cool would it be to have mobile ads thanking your best customers?

Out-of-Home advertising extends beyond billboards. Creative thinking is where OOH campaigns like this ambush marketing tactic shine.

Let's chat if you are looking to stand out. Mobile ad trucks could be the answer.