Author: Charlie Riley
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How Should Marketers Budget for Out-of-Home Advertising?
Learn six factors to consider when putting together a budget for your out-of-home (OOH) advertising campaigns.
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Cozy Earth Gets Comfortable with Out of Home (OOH) Ads
Cozy Earth saw a 75% increase in brand search traffic with OneScreen’s out-of-home OOH advertising campaign focused on brand awareness in target markets
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5 Objectives for a Successful Out-of-Home Ad (OOH) Campaign
OOH is a versatile advertising medium that’s valuable to virtually any campaign. Here are 5 different objectives OOH advertising can help you achieve.
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What Do GRP and TRP Stand For and What Do They Mean?
Gross Rating Point (GRP) and Total Rating Point (TRP) are used to measure to a variety of media, including out-of-home advertising. Learn what these…
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Scrunchie’s “Marketing beyond the Internet” campaign delivers at INBOUND 2022
Forget booths and swag, OOH is the key to dominating events. Read about the success of OneScreen.ai’s own OOH-driven conference takeover of INBOUND 2022.
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What is the ROI of Out-of-Home Advertising?
We surveyed marketers to get to the bottom line regarding the economic impact of OOH advertising. Here’s what we found.
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So you’ve run a conference OOH campaign, now what?
Conference OOH is a smart approach to get attention for your B2B brand. But then the conference ends, and the OOH campaign ends with…
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5 Reasons to Consider Mobile Billboard Advertising
Mobile billboards are a unique and effective way to reach your audience. Here are the top 5 reasons to consider using mobile billboard advertising.
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One-third of marketers are unaware of DOOH performance attribution capabilities
Do you know about the attribution capabilities of DOOH? If not, you’re not alone. 1/3 of marketers don’t. Read this post to learn how…
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What does DOOH stand for?
Like everything else in the modern world, out-of-home ads have gone digital. So we now have digital out-of-home, or DOOH.
