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Greg Wise

How Performance Marketers Measure ABM Campaigns

ABM marketers have tremendous opportunity with offline marketing campaigns, but quantifying success may prove elusive without someone to walk you through the right approach. The metrics you’re using online may mean something different in an offline...

Tier 2 and Tier 3: the New Top Tiers for OOH

Investment in out-of-home advertising is growing all across the country. Places like New York City and LA have famously shown us what modern OOH can...

Leveraging secondary markets in your OOH campaigns

New York, LA, San Francisco. They're prime time for OOH marketers because they have very large populations and lots of OOH inventory. But you might...

AI-powered Ad Delivery on Dogs

Boston, Mass. — April 1, 2024 – OneScreen.ai, the first AI-powered offline media marketplace, announces the updated, new and improved, new ad...