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Jaclyn Giordano

Using Google Analytics to Measure Billboard Performance

Every marketer knows the value of Google Analytics when it comes to evaluating success of online advertising campaigns. But did you know that you can use Google Analytics to measure the performance of your billboard, or really any out-of-home (OOH)...

Nugg Club Ignites Cannabis Sales with OOH

Nugg Club, the nation’s first cannabis subscription box, is redefining the cannabis shopping experience by delighting consumers each month with...

5 objectives for an OOH campaign

With its broad range of inventory and placement options, OOH advertising is the essence of versatility. That makes it a valuable addition to...

OOH Sells Scratchpad to Sales Pros

Sales teams are driven by data, and managing all that information can be a time-consuming drag on productivity. That's why sales teams love...

How American Red Cross Lifted Sponsor Conversions 26% with OOH

Read how the American Red Cross lifted conversions in just 8 weeks with OOH.

How Leafly Used OOH to Grow their Web Traffic in Priority Markets

Cannabis is one of the fastest-growing sectors of the U.S. economy. According to Forbes, the legal cannabis industry is projected to grow to a...

Hunt a Killer’s First OOH Campaign was Thrillingly Effective

Hunt a Killer is a subscription box game service that's giving folks a major thrill. Their immersive murder mystery game series gives players the...

How Reprise Dominated B2BMX with their OOH Campaign

Let's face it. When it comes to networking, bringing like-minded people together, and creating a memorable experience — all while delivering valuable...

Top 5 OneScreen.ai OOH Campaigns of 2021

2021 was the year of the rebound for everything in Out-of-Home advertising.

In fact, according to Statista, outdoor advertising spend in North...

Marketing Life Beyond Digital with Lush

You probably saw the headlines – British cosmetics company Lush announced in late November that they were doing the unthinkable. Effective...