Jeanne Hopkins

Building Your Campaign Brand with OOH

What if you aren't the incumbent? Or the front-runner? Or you're new to politics? Or your ballot measure hasn't received much press (yet)? Many candidates are not already well-known, but branding is mission-critical to success at the polls.

Mobile Messages Put the gOOH in Political Advertising

Voters are on the move as they go about their daily lives out in the real world. There's no rule that says advertising have to sit still, either....

Why Out-of-Home Is the Ultimate Campaign Contributor

Billboards boost reach by 340%!

Every election campaign at every level needs the right tools to reach out to voters effectively and cost-efficiently....

87% of OOH Marketers Are Missing Out

A just-out survey of marketers across the country revealed that only 13% of those who use out-of-home in their omni-channel campaigns are using both...

Great Re-Openings Put all Eyes on OOH

It feels great to be out in the real world again, doesn’t it? Everyone is eager to take in all the sights and sounds we’ve missed so much during the...

Marketers are Reconsidering Digital, but Not Abandoning It

Virtually all brands now invest heavily in digital channels. But a just-released survey reveals that 97% of marketers across the country are...

Connected TV: An Advertising Essential In and Out of Home

American consumers now spend more time watching streaming video than watching cable or broadcast video. They are flocking to both ad-supported (AVOD)...

9 Types of Conference Attendees. Which One Are You?

At OneScreen.ai we've been thinking a lot lately about conferences. Why are we all so excited to return to in-person events like these? The answer is...

Sense of Place in the Real World

Where's your favorite place? You can see it in your mind's eye, can't you? You can hear it, smell it, almost reach out and touch it, it's so vivid....

Mapping Your Place in the Real World

Interesting things, maps. The ancient Greeks invented cartography, combining art and physical science as understood at the time to create paper maps....