Marketers are Reconsidering Digital, but Not Abandoning It
Virtually all brands now invest heavily in digital channels. But a just-released survey reveals that 97% of marketers across the country are...
What is Connected TV (CTV)?
American consumers now spend more time watching streaming video than watching cable or broadcast video. They are flocking to both ad-supported (AVOD)...
9 Types of Conference Attendees. Which One Are You?
At OneScreen.ai we've been thinking a lot lately about conferences. Why are we all so excited to return to in-person events like these? The answer is...
Sense of Place in the Real World
*Updated 6/23/22 with insights from Mary Perrella, VP of Media and Marketing, from Vengo Labs*
Where's your favorite place? You can see it in your...
Mapping Your Place in the Real World
Interesting things, maps. The ancient Greeks invented cartography, combining art and physical science as understood at the time to create paper maps....
Top 25 Must-Know OOH Marketing Terms
Every industry has its own language. As marketers and brand managers are discovering just how valuable out of home advertising can be, they are also...
How Smartphone Analytics is Gathered & Used by Marketers for Demographic Targeting
Neil Mawston, an Executive Director at Strategy Analytics, said that half of humanity owns a smartphone, describing it as the most successful...
From Content Creator to Influencer, 5 Ways You’ve Never Considered to Get New Followers
Many individuals and businesses are increasingly turning to social media platforms to boost engagement with clients and build brand awareness....
What Are Micro-Moments In Out-of-Home Marketing Campaigns?
Micro-moments refer to the reflexive, fast, and intent-driven decisions users typically make via their tablet or smartphone. They include answers to...
Startup Billboards of the Silicon Valley
What do tech startups do when they need to drum up some attention? They turn to the outdoors.