Skip to the main content.
Let's Talk
Let's Talk

Sam Mallikarjunan

The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky's Interview with Nancy Duarte

Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences. Unlike traditional 2D digital advertising, OOH advertising can engage consumers in their real-world environment, taking into...

The Flickering Out of Fearless Marketing (and How to Reignite the Flame)

In a recent interview with Insights for Professionals, I discussed the concerning trend of performance marketers losing their courage to explore new...

Why Generative AI Isn't Replacing Marketing Artists (Yet)

I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving of what the historian guiding...

AI vs. CEO: ChatGPT Told Me How to Transform the Advertising Industry

😲 I'm stunned.

I haven't felt this way while experiencing new a technology since I first interacted with a smartphone back in 2008. That first day,...

Getting to Know Your OOH Inventory Options

Out-of-home marketing is one more channel you can (and should)add to your strategic mix, but it is not a single medium. It’s a long and diverse list...

Doing Our Part for a Leafier Future

Did you plant a tree on Arbor Day when you were a kid? With Arbor Day coming up (April 29th), the timing is perfect to announce that our team at...

Billboards Still Strike a Chord in the Music World

So there you are, strumming along with your latest hit song . . . or, it would be a hit if only people knew about it. Or knew about your band....

Times Square Isn't for OOH Rookies

Always dreamed of seeing your name up in lights — your brand's name, that is? Times Square digital spectaculars (those enormous, brilliantly colorful...

Making Life Easier for OOH Media Owners, Buyers, and Marketers

From billboards to sports venues to mass transit, out-of-home (OOH) advertising is an iconic part of everyday life. Advertising in the real world,...

How the OneScreen Market Network Works for Marketers

Odds are good that you aren't deeply familiar with "Out-of-Home" (OOH) marketing.

We weren't when we started!