Sam Mallikarjunan

Getting to Know Your OOH Inventory Options

Out-of-home marketing is one more channel you can (and should) add to your strategic mix, but it is not a single medium. It’s a long and diverse list of media you can blend and tailor to fit your message, your audience and your campaign goal. What’s...

Doing Our Part for a Leafier Future

Did you plant a tree on Arbor Day when you were a kid? With Arbor Day coming up (April 29th), the timing is perfect to announce that our team at...

Billboards Still Strike a Chord in the Music World

So there you are, strumming along with your latest hit song . . . or, it would be a hit if only people knew about it. Or knew about your band....

Times Square Isn't for Rookies

Always dreamed of seeing your name up in lights — your brand's name, that is? Times Square digital spectaculars (those enormous, brilliantly colorful...

Making Life Easier for OOH Media Owners, Buyers, and Marketers

From billboards to sports venues to mass transit, out-of-home (OOH) advertising is an iconic part of everyday life. Advertising in the real world,...

How the OneScreen Market Network Works for Marketers

Odds are good that you aren't deeply familiar with "Out-of-Home" (OOH) marketing.

We weren't when we started!

Why It’s Time to Change Your Opinion of OOH Advertising

 

It can be argued that out-of-home (OOH) is the OG of advertising. Decades before they got their fancy acronym distinction, outdoor signs...

How Machine Learning Marketing Works

 

If you've spent only a few years in marketing or advertising, you've most likely stumbled across an article about artificial intelligence and...

How Do Smartphones Broadcast Marketing Data?

You don't need us to tell you that smartphone usage has skyrocketed. This is a fact of modern life. You use your device every day—to communicate, to...

The Accidental Start-up: Announcing OneScreen.ai

We never set out to launch a startup. This is the story of how we ended up here anyway.