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Sam Mallikarjunan

Why It’s Time to Change Your Opinion of OOH Advertising

It can be argued that out-of-home (OOH) is the OG of advertising. Decades before they got their fancy acronym distinction, outdoor signs promoting...

How Machine Learning Marketing Works

If you've spent only a few years in marketing or advertising, you've most likely stumbled across an article about artificial intelligence and...

How Do Smartphones Broadcast Marketing Data?

You don't need us to tell you that smartphone usage has skyrocketed. This is a fact of modern life. You use your device every day—to communicate, to...

The Accidental Start-up: Announcing

We never set out to launch a startup. This is the story of how we ended up here anyway.