How to Beat Facebook with Billboards
2019 was a heckuva year.
HappyNest CRO Jeanne Hopkins Joins OneScreen.ai Advisory Board
Jeanne Hopkins brings 30 years of customer-centric sales and marketing expertise to grow the first AI-powered offline media marketplace.
Kill the red. Grow the green.
Want to learn one of the fastest ways to earn trust, respect and authority? Say No.
The Trust-Commitment Axis
As marketers, there are no shortages of ways we can invest ad dollars. In fact, I'm sure you get plenty of pitches in your inbox every day with...
How the Apple updates impact Facebook ads
Concerned about your data privacy? You aren't alone. In 2019, nearly 50% of U.S. internet users were more concerned about online privacy than they...
What I teach my college students about 'Targeting'
Permission to get it wrong.
The first, most important rule of targeting in marketing is this - you can afford to get it wrong.
14 Days Later - The Trailing (off) Effect
A couple of weeks back you may have caught the case study on How we increased Google Search by 331% thru the use of digital billboards.
How we drove 331% MORE Google Search with Digital Billboards
For the record, we spent $2,207.19 on the entire campaign.
Micro-Moment Marketing: The Audience
What is real-world behavioral targeting? And why does it matter? To answer these questions, let's first turn to behavioral targeting.
Micro-Moment Marketing: The Moment
If you've been in marketing or advertising for just a few years, you've already witnessed a fundamental change in the way that people consume media.