Tim Rowe

Micro-Moment Marketing: The Moment

 

If you've been in marketing or advertising for just a few years, you've already witnessed a fundamental change in the way that people consume...

3 Companies Who Are Doing QR Code Marketing the Right Way

 

Over the last few weeks, we've reviewed some benefits of QR code marketing. We've cleared the air on common misconceptions. And we've outlined...

Tactical & Practical QR Code Marketing Tips

Recently, we shared some ways that business owners and brand marketers can use QR codes in their marketing campaigns. While driving consumers to web...

How OOH can 'Win The Moment'​

 

In 2016, Google unveiled a new way for brands to think about the way they engage their customers. They called the concept 'micro-moments' and...

How to Use QR Codes in Marketing Campaigns

 

QR codes have received a bad rap over the years. Although they've been the brunt of many a marketing joke, we think it's a little unfair to rag...

5 QR Code Marketing Myths & Misconceptions

 

Were QR codes too ahead of their time when usage first spiked in the 2010s? It's fair to say that there was confusion on how to engage with the...

Are QR Codes Making a Comeback?

 

What do Angry Birds, Rickrolling, and Harlem Shake videos have in common? All these things are, like, so mid-2010s. But so are QR codes. However,...

Not All CPMs Are Created Equally

 

Some acronyms have become more ubiquitous than the words they represent. Did you know that Scuba stands for Self-Contained Underwater Breathing...