In this insightful episode of Beyond the Billboard, host Charlie Riley sits down with Mandy Thompson, CEO of Digital Reach and the nonprofit TechShop, to explore the often misunderstood world of brand marketing and out-of-home advertising.
Discover why brand marketing isn’t a waste of money but a critical investment that builds awareness and trust long before customers are ready to buy. Mandy challenges common misconceptions about out-of-home advertising, revealing how it can be both affordable and measurable while reaching audiences that digital strategies might miss.
🔑 Key Insights:
Why focusing only on trackable conversions overlooks the crucial awareness stage of the sales process- How out-of-home advertising can effectively target hard-to-reach demographics- Creative inventory options beyond traditional billboards- The importance of an omnichannel approach that reinforces your brand across multiple touchpoints
⏱️ Timestamps:
00:00:03 – Introduction to Beyond the Billboard
00:01:03 – Why brand marketing isn’t a waste of money
00:03:22 – Common misconceptions about out-of-home advertising
00:07:35 – Real-world examples of successful out-of-home campaigns
00:12:45 – Advice for agencies considering out-of-home strategies
00:15:14 – Where to connect with Mandy Thompson
If you’re a marketer looking to elevate your brand strategy and reach audiences in meaningful ways, this episode offers practical insights on integrating out-of-home advertising into your marketing mix.
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