Let’s be honest: nobody falls in love with advertising because they saw a sponsored search result for laundry detergent.
Retail media didn’t explode into a $70B industry because consumers suddenly craved more product listings. It won because smart builders fixed the plumbing behind the scenes, turning a messy web of fragmented store inventory into something seamless, measurable, and insanely easy to buy.
Out-of-Home (OOH) media is sitting on the exact same goldmine. Real-world advertising has the attention, the high-impact screens, and record-breaking momentum ($9.5B and 20 straight quarters of growth!). But for too long, buying a billboard or a digital screen network has felt like booking a flight in 1995: scattered spreadsheets, manual emails, and fragmented networks.
We’re here to fix the plumbing. And to pull it off, we just brought on someone who literally wrote the playbook.
Say Hello to Our New CEO: Adam Skinner
Adam joins Onescreen as Chief Executive Officer to help us scale modern OOH and build the bridge between real-world media and enterprise digital budgets.
If his name sounds familiar, it’s because he’s spent the last decade-plus architecting high-growth infrastructure across the media landscape:
- CitrusAd: He joined as part of an early engineering team with under 10 clients and helped scale it to 150+ global retailers across 30+ countries before its acquisition by Publicis Groupe’s Epsilon.
- Epsilon: As Managing Director of Retail Media, he ran P&L across commercial, product, tech, and ops for a 200+ person team while shaping identity-powered commerce media.
- Industry Heavyweight: He sits on multiple IAB committees, was recently honored with a 2026 P2PI Retail Media Award, and has helped launch over 150 global media networks.
Simply put, Adam knows how to turn messy physical infrastructure into a predictable, high-performing growth engine.
“Out-of-home has better inventory than retail media ever had, but it has lacked connective infrastructure. Budgets follow legibility, not enthusiasm. What drew me to Onescreen is that the team has made real-world media plannable and accountable on the front end, before the money leaves the account.” — Adam Skinner, CEO
Why Now? Performance Media Belongs in the Physical World
This milestone comes at a time when Onescreen is moving fast. Coming off a 67% growth sprint in late 2025, we posted a 68% YoY revenue increase in Q1 2026. Modern brands, from high-growth powerhouses like Rippling, Ramp, and Replit to direct-to-consumer icons like Hexclad, are no longer treating OOH as an experimental “brand awareness” line item. They’re using it as a permanent performance channel.
We’ve doubled down on that vision, launching everything from audience intelligence tools to an AI-native planning experience that plugs real-world inventory directly into enterprise AI workflows.
With Adam at the helm, we’re taking that foundation and pouring gasoline on it.
We also want to extend a massive thank you to Alex Ewing for his leadership since 2023, setting the stage for this next chapter of hyper-growth.
The physical world is officially legible, measurable, and performance-ready. We couldn’t be more excited to have Adam leading the charge.
Check out the full announcement on Business Wire: https://www.businesswire.com/news/home/20260902469903/en/Onescreen-Names-Commerce-Media-Heavyweight-Adam-Skinner-as-CEO-to-Scale-Modern-OOH
Want to see what modern, accountable OOH looks like for your brand? Drop us a line at onescreen.ai.