Category: Planning
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How to Generate More Demand with Fewer Dollars
Faced with tightened budgets and diminishing digital ad returns, OOH advertising can help marketers drive greater demand and ROI with fewer dollars.
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How DTC brands find customers in new places with out-of-home advertising examples
DTC brands are using out of home (OOH) advertising to build name and product familiarity. Check out 4 unique examples of DTC OOH activations.
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Using Google Analytics to Measure Billboard Performance
Learn how to use Google Analytics to measure the performance of your billboard campaign, or really any out-of-home (OOH) advertising.
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What is Dwell Time and Why Does it Matter?
Learn what dwell time is and its impact on the out of home (OOH) advertising campaign planning process.
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Nugg Club Ignites Cannabis Sales with OOH
Read about how Nugg Club used billboards and rideshare video to drive brand awareness and monthly cannabis box subscriptions in the Los Angeles market.
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Brands That Use OOH Creatively
Here are seven brands that use out-of-home ads creatively to reach their target audience. From billboards to beach swings, the options are limitless.
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How Out-of-Home Ads (OOH) Can Attract Traffic this Holiday Season
Read why out-of-home (OOH) advertising is the best way to attract website traffic from shoppers this holiday season.
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Brands Are Taking Flight with Airport Out-of-Home Ads
Brands are eager to take advantage of airport OOH opportunities. Continue reading to learn why that are excited and what options are available.
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Taking the OOH Road Less Traveled
Out-of-home (OOH) offers a vast array of media to display your ads. But in a recent survey, we learned that fewer than 1 in…
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Digital OOH (DOOH) Advertising is More Affordable Than You Think
Digital OOH can do more for marketers with limited budgets than you probably think. Read how DOOH delivers finely targeted ads, with flexibility.
