Category: Planning
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How Should Marketers Budget for Out-of-Home Advertising?
Learn six factors to consider when putting together a budget for your out-of-home (OOH) advertising campaigns.
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Cozy Earth Gets Comfortable with Out of Home (OOH) Ads
Cozy Earth saw a 75% increase in brand search traffic with OneScreen’s out-of-home OOH advertising campaign focused on brand awareness in target markets
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5 Objectives for a Successful Out-of-Home Ad (OOH) Campaign
OOH is a versatile advertising medium that’s valuable to virtually any campaign. Here are 5 different objectives OOH advertising can help you achieve.
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Happy Birthday, OOH: 172 Years Old and Thriving!
Today, September 27th, is the birthday of the out-of-home (OOH) advertising industry! Let’s celebrate the history and power of OOH advertising!
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The Basics of OOH Advertising in Airports
With air travel back on the rise, airport OOH is a potential gold mine for reaching your customers out in the real world.
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What Do GRP and TRP Stand For and What Do They Mean?
Gross Rating Point (GRP) and Total Rating Point (TRP) are used to measure to a variety of media, including out-of-home advertising. Learn what these…
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Scrunchie’s “Marketing beyond the Internet” campaign delivers at INBOUND 2022
Forget booths and swag, OOH is the key to dominating events. Read about the success of OneScreen.ai’s own OOH-driven conference takeover of INBOUND 2022.
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What is the ROI of Out-of-Home Advertising?
We surveyed marketers to get to the bottom line regarding the economic impact of OOH advertising. Here’s what we found.
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So you’ve run a conference OOH campaign, now what?
Conference OOH is a smart approach to get attention for your B2B brand. But then the conference ends, and the OOH campaign ends with…
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96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
OSai released new research report citing nearly all (96%) respondents are satisfied or very satisfied with the ROI of their current OOH campaigns.
