Category: Planning
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Using OOH to Amplify TV Advertising
OSai and Kym Frank, Global CxO at Motionworks, have teamed up for a series on how to amplify your other advertising channels with OOH.…
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Leveraging secondary markets in your OOH campaigns
Reach the right audience with your OOH ads, not just the largest, in secondary markets such as Seattle, Miami, and Boston.
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OOH Sells Scratchpad to Sales Pros
Scratchpad ran OOH in Salt Lake City to share their message with sales pros. In just 10 weeks, website traffic increased 351% compared to…
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OneScreen.ai Launches Most Comprehensive Public Directory of Out-of-home (OOH) Advertising Inventory and OOH Providers
OneScreen.ai releases a searchable directory with thousands of OOH companies and 864,000+ listings easily discoverable by buyers for FREE.
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Checklist: Make Your First OOH Campaign a Resounding Success
Go through the checklist for launching your first OOH campaign. Designed for performance marketers, we cover the entire planning and purchasing process.
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Augmented Reality: Coming to OOH Ads Near You
Read how brands are breaking down the wall between digital and physical space with augmented reality OOH. These imaginative ads connect with customers.
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Is Audience-Based Selling Part of Your Billboard Sales Playbook?
Media owners know billboards are great for targeted messages. Audience-based selling is about demonstrating that value for potential OOH customers.
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3-Part Playbook Series for Running Better Political Advertising Campaigns with OOH Released by OneScreen.ai
OneScreen.ai released a three-part playbook collection providing strategies and tools to run an effective political advertising campaign with OOH.
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Tracking and Measuring Political OOH Advertising Results
The ultimate measurement of your political campaign’s success will be determined at the ballot box. Until then, see how your OOH campaigns can be…
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Digital OOH Is Coming on Strong in 2022
DOOH is coming on strong in its own right and as a companion for traditional OOH as marketers look for refreshing ways to reach…
