Category: Uncategorized
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Beyond the Billboard: Unpacking the Real Value of Out-of-Home Advertising
In a marketing world dominated by dashboards, attribution models, and pixel-based precision, one crucial piece of the puzzle is often underestimated: brand awareness. As…
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Beyond the Billboard: How Out-of-Home Advertising Complements Your Marketing Strategy
In this insightful episode of Beyond the Billboard, host Charlie Riley sits down with Mandy Thompson, CEO of Digital Reach and the nonprofit TechShop,…
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How to Beat Facebook with Billboards
Learn how to beat Facebook with Billboards, reduce ad spend, and maximize digital marketing performance.
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AI-powered Ad Delivery on Dogs
The AdverDoodle is an artificially intelligent ad placement on your family dog. Great for brands and dogs looking to work in the gig economy.
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The Trust-Commitment Axis
Learn how to use The Trust-Commitment Axis for a total brand alignment before your next big campaign.
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How the Apple updates impact Facebook ads
Find out how the most recent iOS updates are impacting Facebook ads. Data privacy and stewardship will be the most pressing topic for brands…
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Micro-Moment Marketing: The Audience
Learn how real-world behavioral targeting works in micro-moment marketing
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Micro-Moment Marketing: The Moment
Learn about the concept micro-moment marketing and how it can be used by brands to influence more of the bottom funnel behavior that brands…
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3 Companies Who Are Doing QR Code Marketing the Right Way
Check out 3 great examples of campaigns that use QR Code marketing in the real-world.
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Tactical & Practical QR Code Marketing Tips
Learn how to use QR Code marketing to connect with your target audience along their customer journey.
