From Content Creator to Influencer, 5 Ways You’ve Never Considered to Get New Followers

Many individuals and businesses are increasingly turning to social media platforms to boost engagement with clients and build brand awareness. Content creation is a vital component for any enterprise to grow. Nonetheless, you need to acquire vital social media skills to shift from being a content creator to an influencer successfully.

Below are five ways you need to consider to get new followers to establish a strong and rewarding foothold in the social media world.

Define Your Strategy

The first thing you have to do is develop a good social media strategy. Many people look at the simple interactions on the platforms and mistakenly think it is easy. You can easily jump into the social media frenzy without a plan and soon lose direction, leaving you with few or dwindling followers. Hence, a good social media strategy with clearly set goals is vital to gain followers and grow on the platforms.

A strategy allows you to formulate goals and objectives you wish to achieve, aiding you in focusing on the quality and relevancy of every post. It helps organize your content and remain consistent in your social media efforts. Consistency is the key to growing your online presence and followers. It is best to be consistent with your posting frequency, visual style, voice, and analytics.

This harmony lets your followers know what to expect from you and better understand your business. It also makes it more comfortable for them to explain and market your account to other people. These elements merge to increase your reach, enabling you to get a consistent increase in followers.

Timing Is Everything

Someone once said that timing in life is everything, and this quote holds especially in dealing with social media. Posting the right content and the appropriate time can be the difference between thousands of interactions and impressions or just a handful of likes. The best timing varies among various users since different businesses have different objectives. You can find the most suitable time to post your content by conducting several tests.

The different posting times allow you to determine the period with the most interactions. In this case, you can utilize integrated network analytics tools to detect the precise posts that perform the best. You can note the upload periods and post future content at similar times for consistent impressions and growth in followers.

Additionally, you can turn to certain third-party tools to evaluate the time when your target audience interacts with you the most. This information enables you to modify your postings accordingly and boost your engagement, reach, and shares. The resulting exposure means you get more eyes on your platform, including more potential social media followers.

Let Your Customers Know You’re Online

Many enterprises own a social media account but show no sign of their presence in online or offline business centers. For instance, a brick-and-mortar business does not include any information about its social media account anywhere in the vicinity. As a result, clients already visiting the store do not have access to the account, blocking further growth of the social media presence.

You can use different tactics to let the customers know where to get you online if you have such an enterprise. For example, you can incorporate the social media address on a printable receipt, stickers, or table tents. Moreover, you can include a link to your platform when sending an email blast to your clients.

On the other hand, if you operate an online business, such as a blog or website, you want to integrate the social media links in your header or footer. You can also place it in your blog sidebar, making it easily visible to your readers and visitors. Aside from this, you can include a share button on your web store products or blog posts. This addition makes it convenient for current customers to share your details, providing more reach, eyes, and potential social media followers.

Show Your Personality and Brand

Generally, people like you for being you, which is also true for your business. Showing your personality online enables you to form a genuine and trustworthy image and reputation, attracting more followers to your platform.

You can also give your enterprise a voice and personality that reflects your brand while simultaneously resonating with your primary target audience. A well-branded account can help you emphasize this personality by using a concise visual style, sticking to a certain visual look and feel, or using brand colors. Your audience can enjoy your brand experience and keep returning for more while attracting more potential social media followers.

Present Good Visual Content

Human beings are visual creatures and thus love visual content. The social media platforms understand this fact, showing why their utility centers on videos and images. You may not fully consider this aspect and assume any given combination of pictures and captions is enough for your platform. However, you have to think about the time needed to scroll through the media. The seconds it takes can result in a user easily scrolling past your content if it is not captivating.

In addition, it takes even less time to make a potential follower stay on your site and click the follow button. As a result, excellent visuals are critical to turning this process into an opportunity of gaining followers. It is also necessary to upgrade your photography skills since many people own cameras and get better and better at taking quality photos.

Besides these, you can consider having a signature look to help you solidify your brand awareness and relation to your followers. You can get professionals to create premium and original visual content pieces. If you seek a budget-friendly experience, you can turn to free resources like free design apps and stock image sites to form contemporary and crisp visuals matching your followers’ tastes.

Social media may seem simple initially but requires in-depth considerations and planning to ensure a successful endeavor as an influencer. Defining your strategy, getting your timing right, presenting excellent visuals, and showing your social media presence and personality are critical aspects to gain followers and grow as a social media influencer.