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The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky's Interview with Nancy Duarte
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences....
Written by: Jeanne Hopkins - Feb 21, 2022 8:00:00 AM
If marketing were a family, a billboard would be the distant cousin. You know, the lively one who enters a room and immediately grabs everyone’s attention. You will hardly miss them. So, while they have your attention, you may wonder: how do billboards work? What are their benefits? Are they effective? Should you use billboard advertisements?
Let’s help you understand what bulletins are and how to use them:
A bulletin is what you see when driving down a major road. They are some of the biggest billboards, and advertisers consider them very effective. (Then again, their effectiveness depends more on the creativity of your campaign goals).
Most bulletins work by directing your audience to take immediate action on your message. For example, think of a billboard advertisement of a fast-food restaurant at the next upcoming exit. You will probably start having cravings when nearing the exit.
Luckily, most bulletins are self-supporting. You can also mount them on a frame. Their commanding presence on the highway and other high traffic areas will make your advertisement larger than life (something all advertisers look forward to).
There’s no doubt that bulletins provide some distinctive benefits as marketing tools. So, how do billboards work? How can you benefit from using them?
Here are the most obvious advantages you should know:
Bulletins come in different shapes and sizes. So, while you may be more familiar with the billboards you see while driving along the highway, there are many different dimensions you can choose from, depending on location restrictions and surroundings.
For that reason, we pulled together some prime billboard sizes you can use.
These are just a few of the standard bulletin sizes you can choose. But it’s also important to note that bulletins can have extensions to make them bigger. But they are still bulletins.
You will receive many benefits from investing in bulletin advertising. Bulletins help you stay ahead of your marketing and advertising promises.
Find out if bulletins are right for you and your goals. We can help you decide where to locate your billboards and print ideas and designs for your budget. Contact us today to discuss what you can do and how we can help.
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