2019 was a heckuva year
In 2019, two case studies were published that revealed a problem and an opportunity.
It seemed too obvious. Solve the latter with the former. Except there was one problem - no plug and play way to do it.
What's in the playbook?
Everything. All of it.
What we did.
How we did it.
Screenshots of metrics our actual ad account.
The results. All of it.
What we found
The results were, frankly, shocking and far too robust for just a blog post. So, that's why we made a playbook instead.
Unpack the entire campaign from inception to conception to what comes next.
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