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Out-of-the-box ABM

Extend your marketing mix outside the "Facebook/Adwords" box

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Instagram Accounts To Follow if you LOVE OOH!

There's no doubt that OOH advertising is on the rise. With its ability to reach a large audience and capture attention, it's no wonder brands realize how powerful this marketing medium is.

These accounts will give you a boost of OOH inspiration, from real world advertising tips to inspiring creative campaigns.

So, without further ado, here are six Instagram accounts to follow if you LOVE OOH advertising!

1 - Daktronics

Daktronics has been in the business of outdoor display advertising since 1968.

They were one of the first companies to embrace digital displays for advertisements and continue to be a leader in the industry.

They embrace OOH advertising as a great way to reach potential customers who are on the go and may not be paying attention to traditional forms of advertising.

Here's an OOH collaboration they did with Netflix for Squid Game.

2 - PJX Media

PJX Media is a leading OOH advertising agency that partners with some of the most renowned brands in the world.

They specialize in planning and buying OOH advertising that reaches consumers where they live, work, and play.

Their team understands the OOH landscape and how to optimize campaigns for maximum impact by telling compelling stories.

Here's a striking OOH placement PJX Media did for Inkbox Tattoos.

 

3 - OOH Insider

Find tips and insider insights on how to use the real world as the ultimate canvas for out-of-home campaigns that "kick RoAS" on this account run by Tim Rowe, host of the OOH Insider podcast and Chief Strategist here at OneScreen.ai.

This account is especially great for performance marketers who are just starting to flex their creative muscles with OOH.

Here's a hilarious, but mostly helpful, post on viewability and value according to the OOH industry trade body.

4 - Do It Outdoors

Do It Outdoors is the largest national mobile billboard and field marketing company.

They utilize OOH advertising to help brands connect with consumers in various settings.

Their mobile billboards are specifically designed to be eye-catching and attention-grabbing.

Here's a creative OOH placement they did for Truly flavored vodka on a mobile billboard.

5 - Adams Outdoor

Adams Outdoor advertising utilizes OOH marketing in imaginative ways.

The company strives to break the mold of traditional outdoor advertising and reinvent the way it's done.

Just visiting this company's website is like taking a journey through their vast imagination.

Here's a billboard the company did for Balloons The Clown, utilizing a 3-D illuminated nose.

6 - Grace Outdoor Advertising

Grace Outdoor Advertising is a local, family-owned business specializing in outdoor advertising, including traditional and digital billboards.

The company has cleverly utilized OOH marketing to reach a broad audience across South and North Carolina.

Its use of both traditional and digital billboards allows the company to reach a wide range of consumers, and its strategic placement ensures that a large number sees its message.

Here's an eye-catching billboard the company worked on for "Ripley's Believe It Or Not" Myrtle Beach Aquarium.

Instagram Accounts For OOH Lovers: In Closing

Make sure to check out the five Instagram accounts we’ve listed for inspiration regarding OOH advertising.

From global brands to local businesses, these accounts will give you plenty of ideas for your next OOH campaign!

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