Out-of-Home Advertising remains a powerful platform for cultural relevance, timely storytelling, and bold brand moves. From the streets of London to the digital lights of Times Square, here are some of the standout OOH campaigns from May and June.
- Glossier – “You Fleur” Scent Launch (New York City)
A custom glass truck toured the city, offering scent samples paired with experiential pop-ups. The bold, stylish rollout not only unveiled a new fragrance but also drove real-time engagement through immersive outdoor moments.
- Canva –Solving Creative Conundrums (London)
Canva’s clever out-of-home campaign at London’s Waterloo Station featured 14 unique creatives across different boards, speaking directly to their design audience with relatable humor and industry jokes. The OOH experience made passerbys feel like they were immersed in a familiar Canva workspace, creating a meta and engaging experience.
- The RealReal – Consignor Acquisition (Los Angeles, San Francisco, Houston) The RealReal launched a three-market campaign targeting high-end consignors. They focused on high-visibility placements in affluent zip codes and near shopping destinations in LA, San Francisco, and Houston.
- Chainlink Labs – Full Station Domination (Manhattan, FiDi) Chainlink Labs executed a full station domination in Manhattan’s Financial District, targeting crypto-curious finance professionals during their daily commute. This activation generated so much buzz that people began calling it “the Chainlink Station.”
- Writer – Event Activation (Aurora, CO) Writer wanted to stand out at the Gartner Marketing Symposium/Xpo™ in Aurora, CO. Without traditional OOH options nearby, they got creative. Three fully wrapped cars circled the hotel and event center, creating a memorable presence, fun buzz, and photo opportunities at the important event.
- Termgrid – Charity Event Promotion (New York City) Termgrid hosted a charity event at the MoMA, so OneScreen helped them identify key corridors around Madison Avenue to reach their finance target audience. They utilized 19 LinkNYCs for the week of the event, and even secured a 1-hour, 100% SOV roadblock on all units before their event, perfectly timed for attendees’ commutes.
- Thatch – ABM and Brand Awareness (Atlanta, Miami) We partnered with Thatch on a recent OOH campaign designed to drive brand awareness near their target accounts in Atlanta and Miami. By strategically plotting their target accounts, important zip codes, and layering high-impact and street-level OOH, OneScreen helped them to create a “surround sound” effect to maximize their visibility in key markets.
Agent.ai Goes Big at Prompt2Product
When the Agent.ai team began considering how to highlight winners, incentivize builders, and make a splash at last week’s #Prompt2Product AI Agent Build during TECH WEEK by a16z, OOH was the obvious answer.
Because when you want to celebrate innovation, you don’t bury it in a Slack channel. You put it where the whole city can see it.
Enter OOH and OneScreen.ai.
Ads that move. Stories that scale. And one of the most iconic billboards on the planet: Times Square.
Agent.ai showed that great ideas deserve a stage as big as their ambition. By taking over digital boards in the heart of NYC, they not only rewarded innovation but also turned it into a spectacle.
Why These Campaigns Matter
Each of these campaigns reminds us why OOH remains one of the most exciting, creative, and culturally attuned mediums in advertising today. Whether it’s through humor, purpose, or spectacle, these brands didn’t just buy space—they made a statement.
More to come next month.