The Flickering Out of Fearless Marketing (and How to Reignite the Flame)
In a recent interview with Insights for Professionals, I discussed the concerning trend of performance marketers losing their courage to explore new...
Why Generative AI Isn't Replacing Marketing Artists (Yet)
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving of what the historian guiding...
AI vs. CEO: ChatGPT Told Me How to Transform the Advertising Industry
😲 I'm stunned.
I haven't felt this way while experiencing new a technology since I first interacted with a smartphone back in 2008. That first day,...
How to Generate More Demand with Fewer Dollars
Just as brands were hitting their post-pandemic stride by renewing relationships with customers and capturing pent-up shopping interest, economic...
How DTC brands find customers in new places with out-of-home ads (examples)
The sailing was relatively smooth for direct-to-consumer (DTC) brands during the pandemic, with the vast majority of consumers being stuck at home...
Using Google Analytics to Measure Billboard Performance
Every marketer knows the value of Google Analytics when it comes to evaluating success of online advertising campaigns. But did you know that you can...
What is Dwell Time and Why Does it Matter?
Dwell time is an important metric for marketers. But what it means and how it matters differs, depending on whether you’re considering online search...
Nugg Club Ignites Cannabis Sales with OOH
Nugg Club, the nation’s first cannabis subscription box, is redefining the cannabis shopping experience by delighting consumers each month with...
Brands That Use OOH Creatively
Out-of-home advertising, or OOH, is a type of advertising that reaches people when they are outside of their homes.
How OOH Can Attract Traffic this Holiday Season
Marketers already have the 2022 holiday shopping season squarely in their sights, hoping for strong sales despite consumer concerns about the...