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The Four-Step Sequence for Creating a Winning Marketing Mindset

Inspired by the legendary Dan Kennedy, a resilient mindset is an essential tool in the marketer's toolbox.

How to Beat Facebook with Billboards

2019 was a heckuva year.

In 2019, two case studies were published that revealed a problem and an opportunity.

AI-powered Ad Delivery on Dogs

NEEDHAM, Mass. — April 1, 2021 –, the first AI-powered offline media marketplace, announces their all-new ad product The AdverDoodle.

HappyNest CRO Jeanne Hopkins Joins Advisory Board

Jeanne Hopkins brings 30 years of customer-centric sales and marketing expertise to grow the first AI-powered offline media marketplace.

Kill the red. Grow the green.

Want to learn one of the fastest ways to earn:

The Trust-Commitment Axis

Why does it matter?

As marketers, there are no shortages of ways we can invest ad dollars. In fact, I’m sure you get plenty of pitches in your...

What I teach my college students about 'Targeting'​

Permission to get it wrong

The first, most important rule of targeting in marketing is this - you can afford to get it wrong.