Happy Birthday, OOH: 172 Years Old and Thriving!
Break out the party hats because today we’re celebrating the birthday of out-of-home advertising! From manually nailing printed flyers on posts in...
The Basics of OOH Advertising in Airports
A new economic impact study titled, "What is the ROI of OOH?" reveals that 22% of marketers are newly investing in out-of-home (OOH) advertising...
What Do GRP and TRP Stand For and What Do They Mean?
Today’s out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics...
Scrunchie’s “Marketing beyond the Internet” campaign delivers at INBOUND 2022
Scrunchie, the out-of-home (OOH) mascot of OneScreen.ai, was seemingly at every turn at HubSpot's INBOUND 2022, one of the largest marketing...
What is the ROI of Out-of-Home Advertising?
Here at OneScreen.ai, we're big believers in the power and effectiveness of out-of-home advertising. Why else would we pour so much time and energy...
96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly...
So you've run a conference OOH campaign, now what?
Since we published our OneScreen.ai playbook describing how to use OOH to dominate your next conference, it has been a tremendous hit. Customers keep...
5 Reasons to Consider Mobile Billboard Advertising
Are you on the hunt for a new, creative way to market your brand?
One-third of marketers are unaware of DOOH performance attribution capabilities
Back in the “old days” (pre-pandemic) marketers sometimes hesitated to use out-of-home advertising because it didn’t offer detailed measurement....
What does DOOH stand for?
When Jared Bell invented the billboard in the 1830s he couldn't possibly have dreamed of a day when his outdoor advertising invention would be...