What goes into an OOH budget?
In some respects, the OOH planning process drives your campaign budget. Ultimately, though, your media plan is limited by whatever budget is...
Cozy Earth Gets Comfortable with Out of Home (OOH) Ads
Cozy Earth is a high-end online retailer that specializes in luxury bed and bath linens and loungewear for women and men. Their unique fabrics are...
5 objectives for an OOH campaign
With its broad range of inventory and placement options, OOH advertising is the essence of versatility. That makes it a valuable addition to...
Happy Birthday, OOH: 172 Years Old and Thriving!
Break out the party hats because today we’re celebrating the birthday of out-of-home advertising! From manually nailing printed flyers on posts in...
The Basics of OOH Advertising in Airports
A new economic impact study titled, "What is the ROI of OOH?" reveals that 22% of marketers are newly investing in out-of-home (OOH) advertising...
What Do GRP and TRP Stand For and What Do They Mean?
Today’s out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics...
Scrunchie’s “Marketing beyond the Internet” campaign delivers at INBOUND 2022
Scrunchie, the out-of-home (OOH) mascot of OneScreen.ai, was seemingly at every turn at HubSpot's INBOUND 2022, one of the largest marketing...
What is the ROI of Out-of-Home Advertising?
Here at OneScreen.ai, we're big believers in the power and effectiveness of out-of-home advertising. Why else would we pour so much time and energy...
96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly...
So you've run a conference OOH campaign, now what?
Since we published our OneScreen.ai playbook describing how to use OOH to dominate your next conference, it has been a tremendous hit. Customers keep...