Techniques Performance Marketers Use to Track Campaign Conversions in the Real World
A report by PJ Solomon reports that people spend 70 percent or more of their hours awake outdoors, boosting the power and potential success of an...
Making Life Easier for OOH Media Owners, Buyers, and Marketers
From billboards to sports venues to mass transit, out-of-home (OOH) advertising is an iconic part of everyday life. Advertising in the real world,...
Why OOH Isn't Just for Retail
Performance marketers use different methods when tracking conversions in the online world, including Cost Per Click, Cost Per Action, and Lifetime...
Create Your Own QR Experience
Talk about making the game-winning play! Coinbase stole the show among Super Bowl viewers, driving 20 million website visits in just one minute with...
3 Disruptive Ways to Increase Brand Awareness
What does marketing even mean right now? In the age of the consumer, brands must constantly re-invent themselves if they’re to remain competitive....
The Ultimate Guide to Becoming a Crypto Brand
Crypto is fast gaining a foothold in every aspect of the finance world. With applications from banking and finance to healthcare, blockchain...
Mesmerize Adds Medical Imaging Offices to its Point of Care Network with Partnership Powered by OneScreen.ai
Partnership allows brands to connect with their ideal audiences through digital content in the waiting rooms of an extensive network of radiology...
OneScreen.ai Doubles Revenue Every Quarter, Triples Headcount in 2021
Out-of-home (OOH) advertising startup marks various milestones as it preps to expand on the first-of-its-kind media marketplace to streamline OOH...
All CPM is Not Equal (Your Target Audience PLACE Matters More)
Cost per Mille (CPM), also called Cost per thousand, is the most common method in digital marketing for pricing web advertisements. Different factors...
10 Examples of Effective OOH Advertising
Combining creativity and relevancy is the key to a successful and effective Out-of-Home (OOH) advertising campaign. OOH features different formats,...