OneScreen Blog
Out-of-Home Advertising advice, marketing inspiration and brand ideas to enhance your omnichannel marketing approach.
Taking the OOH Road Less Traveled
Out-of-home (OOH) offers a vast array of media to display your ads. But in a recent survey, we learned that fewer than 1 in 4 brands are taking advantage.
Digital OOH (DOOH) Advertising is More Affordable Than You Think
Digital OOH can do more for marketers with limited budgets than you probably think. Read how DOOH delivers finely targeted ads, with flexibility.
How Should Marketers Budget for Out-of-Home Advertising?
Learn six factors to consider when putting together a budget for your out-of-home (OOH) advertising campaigns.
Cozy Earth Gets Comfortable with Out of Home (OOH) Ads
Cozy Earth saw a 75% increase in brand search traffic with OneScreen’s out-of-home OOH advertising campaign focused on brand awareness in target markets
5 Objectives for a Successful Out-of-Home Ad (OOH) Campaign
OOH is a versatile advertising medium that’s valuable to virtually any campaign. Here are 5 different objectives OOH advertising can help you achieve.
Happy Birthday, OOH: 172 Years Old and Thriving!
Today, September 27th, is the birthday of the out-of-home (OOH) advertising industry! Let’s celebrate the history and power of OOH advertising!
The Basics of OOH Advertising in Airports
With air travel back on the rise, airport OOH is a potential gold mine for reaching your customers out in the real world.
What Do GRP and TRP Stand For and What Do They Mean?
Gross Rating Point (GRP) and Total Rating Point (TRP) are used to measure to a variety of media, including out-of-home advertising. Learn what these terms mean and what they can…
Scrunchie’s “Marketing beyond the Internet” campaign delivers at INBOUND 2022
Forget booths and swag, OOH is the key to dominating events. Read about the success of OneScreen.ai’s own OOH-driven conference takeover of INBOUND 2022.