OneScreen Blog
Out-of-Home Advertising advice, marketing inspiration and brand ideas to enhance your omnichannel marketing approach.
Happy Birthday, OOH: 172 Years Old and Thriving!
Today, September 27th, is the birthday of the out-of-home (OOH) advertising industry! Let’s celebrate the history and power of OOH advertising!
The Basics of OOH Advertising in Airports
With air travel back on the rise, airport OOH is a potential gold mine for reaching your customers out in the real world.
What Do GRP and TRP Stand For and What Do They Mean?
Gross Rating Point (GRP) and Total Rating Point (TRP) are used to measure to a variety of media, including out-of-home advertising. Learn what these terms mean and what they can…
Scrunchie’s “Marketing beyond the Internet” campaign delivers at INBOUND 2022
Forget booths and swag, OOH is the key to dominating events. Read about the success of OneScreen.ai’s own OOH-driven conference takeover of INBOUND 2022.
What is the ROI of Out-of-Home Advertising?
We surveyed marketers to get to the bottom line regarding the economic impact of OOH advertising. Here’s what we found.
96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
OSai released new research report citing nearly all (96%) respondents are satisfied or very satisfied with the ROI of their current OOH campaigns.
So you’ve run a conference OOH campaign, now what?
Conference OOH is a smart approach to get attention for your B2B brand. But then the conference ends, and the OOH campaign ends with it. What to do next?
5 Reasons to Consider Mobile Billboard Advertising
Mobile billboards are a unique and effective way to reach your audience. Here are the top 5 reasons to consider using mobile billboard advertising.
One-third of marketers are unaware of DOOH performance attribution capabilities
Do you know about the attribution capabilities of DOOH? If not, you’re not alone. 1/3 of marketers don’t. Read this post to learn how DOOH can be measured.