OneScreen Blog
Out-of-Home Advertising advice, marketing inspiration and brand ideas to enhance your omnichannel marketing approach.
What does DOOH stand for?
Like everything else in the modern world, out-of-home ads have gone digital. So we now have digital out-of-home, or DOOH.
What does OOH stand for?
If you think out of home (OOH) merely refers to what we broadly know as outdoor advertising, you don’t know OOH.
What is programmatic OOH?
Programmatic OOH is a bit of a misnomer. Read the post to learn why it’s misleading and the benefits of programmatic out-of-home advertising.
Instagram Accounts To Follow if you LOVE OOH!
The top out of home advertising instagram accounts that you should be following!
Tier 2 and Tier 3: the New Top Tiers for OOH
Tier 1 markets like NYC and LA have shown us what OOH can do. Now, marketers should look to more cost effective secondary and tertiary markets.
Brands That Use OOH Extensively
OOH is powerful, and these brands know it. Read about some of the top brands highlighted by OAAA for their 2021 out of home ad spend.
What are mobile billboards? Static vs. digital
Mobile billboards have become a popular option for marketers. Learn what mobile billboards are, and the difference between static and digital in this post.
Fortune and Great Place to Work Name OneScreen.ai One of the 2022 Best Small Workplaces
OneScreen.ai has been honored by Great Place to Work® and Fortune magazine as one of the 2022 Best Small Workplaces™.
Using OOH to Amplify TV Advertising
OSai and Kym Frank, Global CxO at Motionworks, have teamed up for a series on how to amplify your other advertising channels with OOH. First up, OOH + TV.