Tag: Branding
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How Comedy Central used Out of Home to Launch a Star
Find out how Comedy Central used Out-of-Home advertising, from subways to billboards, to launch a star.
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Understanding and engaging the “unreasonable consumer” behavior
Understanding and engaging the “unreasonable consumer” behavior can be the key to unlocking growth and scaling like crazy, but where do you draw the…
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3 Examples of Strong Brand Positioning and Why They Work
Are you looking for examples of strong brand positioning and want to understand why they work so well? Find out how Tesla, Nike, and…
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Hints for a Great Billboard Advertisement
Hints for a Great Billboard Advertisement are all around us. Take these top creative tips into consideration for your next billboard campaign.
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Frequency Sells – Is Your Ad Frequency Effective?
Frequency Sells – Is Your Ad Frequency Effective? How many times does someone need to see an ad before they buy? Before they remember…
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3 Things the Best Challenger Brands Believe
Everyone wants to be a disruptor, but what are the things that true challengers do differently than stale incumbents or the ones who don’t…
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The 3 Craziest Ad Campaigns Ever
If you want to get outside the box, it’s fair to say you’ll have great company. Check out these three cRaZy ad campaigns and…
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How to Measure Brand Awareness: 3 Strategies That Work
How to Measure Brand Awareness: 3 Strategies That Work for measuring brand awareness in 2021.
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Digital Billboards vs Static Billboards
What are the primary differences between buying a digital billboard compared to buying a traditional, static billboard?
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The Trust-Commitment Axis
Learn how to use The Trust-Commitment Axis for a total brand alignment before your next big campaign.
