OneScreen.ai

Ready to be the brand they all talk about? Learn how to grOOH with outdoor advertising.

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Campaign Strategies (4)

Connecting with Audiences on Connected TV

Television advertising has long held special appeal for marketers. The ads are long enough and allow full motion so you can tell more of your brand’s...

DOOH Consumption Paths: A Full Meal Deal

When you think of the number of ways people can consume your out-of-home advertising, it’s really quite a full menu. No matter what they’re doing, or...

Times Square Isn't for OOH Rookies

Always dreamed of seeing your name up in lights — your brand's name, that is? Times Square digital spectaculars (those enormous, brilliantly colorful...

How Smartphone Analytics is Gathered & Used by Marketers for Demographic Targeting

Neil Mawston, an Executive Director at Strategy Analytics, said that half of humanity owns a smartphone, describing it as the most successful...

From Content Creator to Influencer, 5 Ways You’ve Never Considered to Get New Followers

Many individuals and businesses are increasingly turning to social media platforms to boost engagement with clients and build brand awareness....

What Are Micro-Moments In Out-of-Home Marketing Campaigns?

Micro-moments refer to the reflexive, fast, and intent-driven decisions users typically make via their tablet or smartphone. They include answers to...

Techniques Performance Marketers Use to Track Campaign Conversions in the Real World

A report by PJ Solomon reports that people spend 70 percent or more of their hours awake outdoors, boosting the power and potential success of an...

Why OOH Isn't Just for Retail

Performance marketers use different methods when tracking conversions in the online world, including Cost Per Click, Cost Per Action, and Lifetime...

The Ultimate Guide to Becoming a Crypto Brand

Crypto is fast gaining a foothold in every aspect of the finance world. With applications from banking and finance to healthcare, blockchain...

All CPM is Not Equal (Your Target Audience PLACE Matters More)

Cost per Mille (CPM), also called Cost per thousand, is the most common method in digital marketing for pricing web advertisements. Different factors...