The Ultimate Guide to Becoming a Crypto Brand
Crypto is fast gaining a foothold in every aspect of the finance world. With applications from banking and finance to healthcare, blockchain...
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Campaign Strategies (5)
All CPM is Not Equal (Your Target Audience PLACE Matters More)
Cost per Mille (CPM), also called Cost per thousand, is the most common method in digital marketing for pricing web advertisements. Different factors...
Retaining Customer Loyalty in the Real World
Even as cash registers are ringing up the last of holiday sales, marketers are looking for ways to ring in the new year with continued momentum in...
Contextual Marketing for Health and Wellness Brands
People want to eat healthier, feel better and live longer. As a result, the health and wellness industry is on track to become a $5 trillion industry...
Top 5 OneScreen.ai OOH Campaigns of 2021
2021 was the year of the rebound for everything in Out-of-Home advertising.
In fact, according to Statista, outdoor advertising spend in North...
Marketing Life Beyond Digital with Lush
You probably saw the headlines – British cosmetics company Lush announced in late November that they were doing the unthinkable. Effective...
Holiday Optimism Brings Joy to Marketers
What a difference a year makes! As summer eased into fall, surveys indicated that people were finally ready to get out and get back to living their...
How to boost MBA enrollment in a competitive market
Is out-of-home the missing piece of your MBA marketing plan?
How to recruit top talent in any job market
There's been a lot of talk regarding the ongoing war for talent. It's remarkable how much of a productivity kicker organizations get from high...
Understanding and engaging the "unreasonable consumer" behavior
An old economic theory of consumers says that “people should relish choice.” And they do, most times. But this old theory, discussed by Adam Smith in...