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Campaign Strategies (5)

Retaining Customer Loyalty in the Real World

Even as cash registers are ringing up the last of holiday sales, marketers are looking for ways to ring in the new year with continued momentum in...

Contextual Marketing for Health and Wellness Brands

People want to eat healthier, feel better and live longer. As a result, the health and wellness industry is on track to become a $5 trillion industry...

Top 5 OOH Campaigns of 2021

2021 was the year of the rebound for everything in Out-of-Home advertising.

In fact, according to Statista, outdoor advertising spend in North...

Marketing Life Beyond Digital with Lush

You probably saw the headlines – British cosmetics company Lush announced in late November that they were doing the unthinkable. Effective...

Holiday Optimism Brings Joy to Marketers

What a difference a year makes! As summer eased into fall, surveys indicated that people were finally ready to get out and get back to living their...

How to boost MBA enrollment in a competitive market

Is out-of-home the missing piece of your MBA marketing plan?

How to recruit top talent in any job market

There's been a lot of talk regarding the ongoing war for talent. It's remarkable how much of a productivity kicker organizations get from high...

Understanding and engaging the "unreasonable consumer" behavior

An old economic theory of consumers says that “people should relish choice.” And they do, most times. But this old theory, discussed by Adam Smith in...

3 Examples of Strong Brand Positioning and Why They Work

What sets you apart from the competition?

Hints for a Great Billboard Advertisement

What does it take to boost your billboard advertisement ROI? What's your billboard missing?