Tag: Campaign Strategies
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What Are Micro-Moments In Out-of-Home Marketing Campaigns?
With the increased use of smartphones, micro-moments can be an essential strategy you can incorporate into your Out-of-Home (OOH) marketing campaigns.
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Techniques Performance Marketers Use to Track Campaign Conversions in the Real World
Even though OOH is recognizable for driving footfall into retail stores, you can utilize it to prime digital advertising & drive customers online.
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Why OOH Isn’t Just for Retail
How can you address this information gap? Proper offline conversion tracking can drastically boost the effectiveness of your overall marketing approach.
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The Ultimate Guide to Becoming a Crypto Brand
So, how do you prove your worth as a crypto brand? Let’s detail how you can build the ultimate crypto brand.
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All CPM is Not Equal (Your Target Audience PLACE Matters More)
All CPM is not equal (your target audience present at a location matters) especially when you are considering place and how it ranks. That’s…
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Retaining Customer Loyalty in the Real World
Adding OOH can enhance every aspect of your customer retention strategy. From outdoor billboards to indoor displays, OOH provides unique pizzazz. It stretches your…
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Contextual Marketing for Health and Wellness Brands
Contextual marketing sounds great in principle, but how does it manifest itself in practice? Here are some ways you can incorporate context in your…
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Top 5 OneScreen.ai OOH Campaigns of 2021
Check out our top 5 out-of-home marketing campaigns that delivered a real-world brand experience, with intelligent targeting and premium ROI data points
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Marketing Life Beyond Digital with Lush
Even Lush didn’t go whole hog, they hung onto their Twitter and YouTube accounts. But smart digital marketers were already seeing the writing on…
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Holiday Optimism Brings Joy to Marketers
Consumers are ready to celebrate this year. They want to shop and travel and make merry.
