Understanding and engaging the "unreasonable consumer" behavior
An old economic theory of consumers says that “people should relish choice.” And they do, most times. But this old theory, discussed by Adam Smith in...
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Campaign Strategies (6)
3 Examples of Strong Brand Positioning and Why They Work
What sets you apart from the competition?
Hints for a Great Billboard Advertisement
What does it take to boost your billboard advertisement ROI? What's your billboard missing?
The 3 Craziest Ad Campaigns Ever
What makes a memorable ad campaign?
Why Digital Marketers are choosing Out of Home advertising
Once upon a time, digital marketing was fun and easy.
Kill the red. Grow the green.
Want to learn one of the fastest ways to earn trust, respect and authority? Say No.
The Trust-Commitment Axis
As marketers, there are no shortages of ways we can invest ad dollars. In fact, I'm sure you get plenty of pitches in your inbox every day with...
14 Days Later - The Trailing (off) Effect
A couple of weeks back you may have caught the case study on How we increased Google Search by 331% thru the use of digital billboards.
Micro-Moment Marketing: The Moment
If you've been in marketing or advertising for just a few years, you've already witnessed a fundamental change in the way that people consume media.
3 Companies Who Are Doing QR Code Marketing the Right Way
Over the last few weeks, we've reviewed some benefits of QR code marketing. We've cleared the air on common misconceptions. And we've outlined some ...