3 Ways Out-of-Home Advertising Reduces Digital Ad Costs During the Holidays
With digital ad costs surging by an incredible 30% around Black Friday and Cyber Monday, many B2C and DTC brands planning holiday shopping season...
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Cost of OOH
How Much Does a Billboard Actually Cost?
“How much does a billboard actually cost in ‘X’ city?”Our Cofounder and Chief Customer Officer,Greg Wise, explains 6 factors that affect the answer...
DOOH is more affordable than you think
Companies with marketing budgets under $100,000 are 15% less likely to invest in digital out-of-home advertising than their larger corporate cousins....
What goes into an OOH budget?
In some respects, the OOH planning process drives your campaign budget. Ultimately, though, your media plan is limited by whatever budget is...
Tier 2 and Tier 3: the New Top Tiers for OOH
Investment in out-of-home advertising is growing all across the country. Places like New York City and LA have famously shown us what modern OOH can...
Leveraging secondary markets in your OOH campaigns
New York, LA, San Francisco. They're prime time for OOH marketers because they have very large populations and lots of OOH inventory. But you might...
Times Square Isn't for OOH Rookies
Always dreamed of seeing your name up in lights — your brand's name, that is? Times Square digital spectaculars (those enormous, brilliantly colorful...