One-third of marketers are unaware of DOOH performance attribution capabilities
Back in the “old days” (pre-pandemic) marketers sometimes hesitated to use out-of-home advertising because it didn’t offer detailed measurement....
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Digital Billboards
What does DOOH stand for?
When Jared Bell invented the billboard in the 1830s he couldn't possibly have dreamed of a day when his outdoor advertising invention would be...
What is programmatic OOH?
Even before the pandemic, digital out-of-home (DOOH) advertising was becoming a must-have marketing channel for many brands. Now, in 2022, brands and...
What are mobile billboards? Static vs. digital
Out of home (OOH) advertising and technology have expanded a great deal in recent years. Mobile billboards in particular have become a popular option...
OneScreen.ai Is Your Political (Advertising) Advisor
Out-of-home advertising in all its variations — static or dynamic, lit up or not, fixed in place or on the move — has become essential for political...
Digital OOH Is Coming on Strong in 2022
Acceleration. That's the word to describe digital out-of-home advertising as 2022 unfolds. Digital out of home (DOOH) is coming on strong in its own...
10 Examples of Effective OOH Advertising
Combining creativity and relevancy is the key to a successful and effective Out-of-Home (OOH) advertising campaign. OOH features different formats,...
Top 5 OneScreen.ai OOH Campaigns of 2021
2021 was the year of the rebound for everything in Out-of-Home advertising.
In fact, according to Statista, outdoor advertising spend in North...
Digital Billboards vs Static Billboards
Who else wants to have their cake and eat it too?
How to Beat Facebook with Billboards
2019 was a heckuva year.