Tag: Glossary
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What is Dwell Time and Why Does it Matter?
Learn what dwell time is and its impact on the out of home (OOH) advertising campaign planning process.
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What Do GRP and TRP Stand For and What Do They Mean?
Gross Rating Point (GRP) and Total Rating Point (TRP) are used to measure to a variety of media, including out-of-home advertising. Learn what these…
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What does DOOH stand for?
Like everything else in the modern world, out-of-home ads have gone digital. So we now have digital out-of-home, or DOOH.
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What does OOH stand for?
If you think out of home (OOH) merely refers to what we broadly know as outdoor advertising, you don’t know OOH.
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What is programmatic OOH?
Programmatic OOH is a bit of a misnomer. Read the post to learn why it’s misleading and the benefits of programmatic out-of-home advertising.
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What are mobile billboards? Static vs. digital
Mobile billboards have become a popular option for marketers. Learn what mobile billboards are, and the difference between static and digital in this post.
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What is Connected TV (CTV)?
With expanding opportunities to reach coveted “big screen” TV viewers, they are redirecting budgets and placements toward CTV instead of linear TV.
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Top 25 Must-Know OOH Marketing Terms
What are the 25 “must know” terms to gain a better understanding of Out of Home Marketing campaigns? Learn more today with the OneScreen.ai…
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How Billboards Work – What Is A Bulletin?
How do billboards work? Are they effective? Should you use billboard advertisements? Let’s walkthrough all of this to help you make an informed decision.
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What are Spectaculars and are they right for me?
Spectaculars are used by the world’s top brands, hottest influencers, and even the Ape Army of Reddit. Check out this 2-min read with pictures.
