What is Dwell Time and Why Does it Matter?
Dwell time is an important metric for marketers. But what it means and how it matters differs, depending on whether you’re considering online search...
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Glossary
What Do GRP and TRP Stand For and What Do They Mean?
Today’s out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics...
What does DOOH stand for?
When Jared Bell invented the billboard in the 1830s he couldn't possibly have dreamed of a day when his outdoor advertising invention would be...
What does OOH stand for?
What does OOH stand for? It stands for out of home – as in advertising that audiences can see once they leave the confines of their own home.
What is programmatic OOH?
Even before the pandemic, digital out-of-home (DOOH) advertising was becoming a must-have marketing channel for many brands. Now, in 2022, brands and...
What are mobile billboards? Static vs. digital
Out of home (OOH) advertising and technology have expanded a great deal in recent years. Mobile billboards in particular have become a popular option...
What is Connected TV (CTV)?
American consumers now spend more time watching streaming video than watching cable or broadcast video. They are flocking to both ad-supported (AVOD)...
Top 25 Must-Know OOH Marketing Terms
Every industry has its own language. As marketers and brand managers are discovering just how valuable out of home advertising can be, they are also...
How Billboards Work - What Is A Bulletin?
If marketing were a family, a billboard would be the distant cousin. You know, the lively one who enters a room and immediately grabs everyone’s...
What are Spectaculars and are they right for me?
You want brand fame? Spectaculars are super-sized, high-impact billboards custom-designed to gain maximum attention. Spectaculars are an out-of-home...