Introducing OneScreen.ai’s New Director of Media Planning, Jennifer Nelson
2023 has been a year of exciting momentum for OneScreen.ai including adding some fantastic people to the team. We’re thrilled to share that Jennifer...
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Media
The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky's Interview with Nancy Duarte
Out-of-Home (OOH) advertising has the unique potential to create impactful, four-dimensional storytelling experiences. Unlike traditional 2D digital...
The Flickering Out of Fearless Marketing (and How to Reignite the Flame)
In a recent interview with Insights for Professionals, I discussed the concerning trend of performance marketers losing their courage to explore new...
Why Generative AI Isn't Replacing Marketing Artists (Yet)
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving of what the historian guiding...
96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly...
80% of Consumers Say They Made a Purchase after Seeing an OOH Ad in Post-Pandemic Era
New research reveals resurgence in OOH advertising as consumers better notice physical surroundings in post-pandemic emergence
Doing Our Part for a Leafier Future
Did you plant a tree on Arbor Day when you were a kid? With Arbor Day coming up (April 29th), the timing is perfect to announce that our team at...
Make the Trip With Your Customer By Using Outdoor Advertising
Travel is essential for so many businesses, it’s no surprise that pent-up demand to get back out there and do business is driving a steady increase...
2022 = A Political Advertising Gauntlet
Here we go again.
Top 5 OneScreen.ai OOH Campaigns of 2021
2021 was the year of the rebound for everything in Out-of-Home advertising.
In fact, according to Statista, outdoor advertising spend in North...