Tag: Media
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How Much Does a Billboard Actually Cost?
Billboard costs, like all out-of-home advertising, depend on a number of factors like location, frequency and time of year. OneScreen explains things to consider
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Introducing OneScreen.ai’s New Director of Media Planning, Jennifer Nelson
OneScreen.ai’s new Director of Media Planning Jennifer Nelson is implementing data-driven OOH strategies to help marketers meet their goals.
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The Power of Storytelling in Out-of-Home Advertising: Lessons from Lenny Rachitsky’s Interview with Nancy Duarte
Explore the power of storytelling in Out-of-Home (OOH) advertising with insights from Lenny Rachitsky’s interview with Nancy Duarte. Learn how to engage your audience…
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The Flickering Out of Fearless Marketing (and How to Reignite the Flame)
Discover how to reignite the spirit of fearless marketing as Sam Mallikarjunan explores the decline of experimentation in the industry and shares insights on…
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Why Generative AI Isn’t Replacing Marketing Artists (Yet)
Discover the limitations of using generative AI in billboard ad design and learn how to balance creativity and AI technology for effective advertising campaigns.
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96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
OSai released new research report citing nearly all (96%) respondents are satisfied or very satisfied with the ROI of their current OOH campaigns.
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80% of Consumers Say They Made a Purchase after Seeing an OOH Ad in Post-Pandemic Era
OneScreen.ai released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic.
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Doing Our Part for a Leafier Future
We want to minimize (or reverse) the carbon footprint of our OOH campaigns. We are going out of home to help protect the planet…
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Make the Trip With Your Customer By Using Outdoor Advertising
Deloitte notes that businesses are rethinking the “why” behind travel. They are now prioritizing face-to-face meetings and events such as conferences that support relationship-building.…
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Top 5 OneScreen.ai OOH Campaigns of 2021
Check out our top 5 out-of-home marketing campaigns that delivered a real-world brand experience, with intelligent targeting and premium ROI data points
