What Are Micro-Moments In Out-of-Home Marketing Campaigns?
Micro-moments refer to the reflexive, fast, and intent-driven decisions users typically make via their tablet or smartphone. They include answers to...
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Micro Moment Marketing
Micro-Moment Marketing: The Audience
What is real-world behavioral targeting? And why does it matter? To answer these questions, let's first turn to behavioral targeting.
Micro-Moment Marketing: The Moment
If you've been in marketing or advertising for just a few years, you've already witnessed a fundamental change in the way that people consume media.