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Ready to be the brand they all talk about? Learn how to grOOH with outdoor advertising.

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OOH Basics

Using Google Analytics to Measure Billboard Performance

Every marketer knows the value of Google Analytics when it comes to evaluating success of online advertising campaigns. But did you know that you can...

What is Dwell Time and Why Does it Matter?

Dwell time is an important metric for marketers. But what it means and how it matters differs, depending on whether you’re considering online search...

The Basics of OOH Advertising in Airports

A new economic impact study titled, "What is the ROI of OOH?" reveals that 22% of marketers are newly investing in out-of-home (OOH) advertising...

What Do GRP and TRP Stand For and What Do They Mean?

Today’s out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics...

What does DOOH stand for?

When Jared Bell invented the billboard in the 1830s he couldn't possibly have dreamed of a day when his outdoor advertising invention would be...

What does OOH stand for?

What does OOH stand for? It stands for out of home – as in advertising that audiences can see once they leave the confines of their own home.

What is programmatic OOH?

Even before the pandemic, digital out-of-home (DOOH) advertising was becoming a must-have marketing channel for many brands. Now, in 2022, brands and...

What are mobile billboards? Static vs. digital

Out of home (OOH) advertising and technology have expanded a great deal in recent years. Mobile billboards in particular have become a popular option...

Checklist: Make Your First OOH Campaign a Resounding Success

There's no question that out-of-home advertising is hot right now. Marketers are looking for new ways to reach digitally-fatigued audiences and boost...

How to Approach Getting Started with OOH

It's impossible not to have noticed how out-of-home advertising is flourishing — especially if you're a brand or marketer determined to stay au...