Why Generative AI Isn't Replacing Marketing Artists (Yet)
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving of what the historian guiding...
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving of what the historian guiding...
Every marketer knows the value of Google Analytics when it comes to evaluating success of online advertising campaigns. But did you know that you can...
Dwell time is an important metric for marketers. But what it means and how it matters differs, depending on whether you’re considering online search...
A new economic impact study titled, "What is the ROI of OOH?" reveals that 22% of marketers are newly investing in out-of-home (OOH) advertising...
Today’s out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics...
When Jared Bell invented the billboard in the 1830s he couldn't possibly have dreamed of a day when his outdoor advertising invention would be...
What does OOH stand for? It stands for out of home – as in advertising that audiences can see once they leave the confines of their own home.
Even before the pandemic, digital out-of-home (DOOH) advertising was becoming a must-have marketing channel for many brands. Now, in 2022, brands and...
Out of home (OOH) advertising and technology have expanded a great deal in recent years. Mobile billboards in particular have become a popular option...
There's no question that out-of-home advertising is hot right now. Marketers are looking for new ways to reach digitally-fatigued audiences and boost...