Targeted Out-of-Home: Can It Be Done?
Marketing has become a craft of precision. As access to consumer behavior and demographic data grows, marketing and advertising have shifted from...
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OOH Basics
Why Generative AI Isn't Replacing Marketing Artists (Yet)
I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. Inside the fort was a carving of what the historian guiding...
How Performance Marketers Measure ABM Campaigns
ABM marketers have tremendous opportunity with offline marketing campaigns, but quantifying success may prove elusive without someone to walk you...
Using Google Analytics to Measure Billboard Performance
Every marketer knows the value of Google Analytics when it comes to evaluating success of online advertising campaigns. But did you know that you can...
What is Dwell Time and Why Does it Matter?
Dwell time is an important metric for marketers. But what it means and how it matters differs, depending on whether you’re considering online search...
The Basics of OOH Advertising in Airports
A new economic impact study titled, "What is the ROI of OOH?" reveals that 22% of marketers are newly investing in out-of-home (OOH) advertising...
What Do GRP and TRP Stand For and What Do They Mean?
Today’s out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics...
What does DOOH stand for?
When Jared Bell invented the billboard in the 1830s he couldn't possibly have dreamed of a day when his outdoor advertising invention would be...
What does OOH stand for?
What does OOH stand for? It stands for out of home – as in advertising that audiences can see once they leave the confines of their own home.
What is programmatic OOH?
Even before the pandemic, digital out-of-home (DOOH) advertising was becoming a must-have marketing channel for many brands. Now, in 2022, brands and...