Tag: OOH Basics
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Tantalize Your Audience with OOH Advertising
Many factors fuel OOH campaign success — the right inventory types, geotargeting, etc. But in the end, success comes down to what viewers see.
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Mapping Your Place in the Real World
Out-of-home advertisers use location-mapping (geotargeting) to strategically plot ad placements that will not only reach the most people but the right people, the most…
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Top 25 Must-Know OOH Marketing Terms
What are the 25 “must know” terms to gain a better understanding of Out of Home Marketing campaigns? Learn more today with the OneScreen.ai…
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How Smartphone Analytics is Gathered & Used by Marketers for Demographic Targeting
This quality makes an excellent technique for marketers to collect information, analyze data, and use the result to improve demographic targeting.
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How Billboards Work – What Is A Bulletin?
How do billboards work? Are they effective? Should you use billboard advertisements? Let’s walkthrough all of this to help you make an informed decision.
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Why OOH Isn’t Just for Retail
How can you address this information gap? Proper offline conversion tracking can drastically boost the effectiveness of your overall marketing approach.
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Make the Trip With Your Customer By Using Outdoor Advertising
Deloitte notes that businesses are rethinking the “why” behind travel. They are now prioritizing face-to-face meetings and events such as conferences that support relationship-building.…
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How Much Does a Billboard Cost?
Billboards can cost a lot yet they can be ROI-positive with the correct strategy and media plan. You can beat those digital ads for…
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What is Transit advertising and is it right for me?
What is Transit advertising and is it right for me?
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How to sell more homes by using billboards
Do you want to sell more homes? If so, find out how this real estate powerhouse used billboards to dominate the market.
