Tag: PlaceRank (TM)
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AI vs. CEO: ChatGPT Told Me How to Transform the Advertising Industry
Discover the power of Generative AI and how it can revolutionize the way startup entrepreneurs gather knowledge and analyze data to create new value…
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Is Audience-Based Selling Part of Your Billboard Sales Playbook?
Media owners know billboards are great for targeted messages. Audience-based selling is about demonstrating that value for potential OOH customers.
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Sense of Place in the Real World
Out-of-home advertising can create its own unique sense of place. The most famous example? Those spectacular, super-sized digital billboards that define Times Square.
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Mapping Your Place in the Real World
Out-of-home advertisers use location-mapping (geotargeting) to strategically plot ad placements that will not only reach the most people but the right people, the most…
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All CPM is Not Equal (Your Target Audience PLACE Matters More)
All CPM is not equal (your target audience present at a location matters) especially when you are considering place and how it ranks. That’s…
