Tracking and Measuring Political OOH Advertising Results
The ultimate measurement of your political campaign's success will obviously be determined at the ballot box. However, just as the trend-watchers on...
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Political Advertising
Promote Political Fundraising and Events with OOH
Out-of-home advertising is a winner when it comes to achieving election campaign goals, from broadly building awareness to reaching out to specific...
Connecting with Voters via Connected TV In and Out of Home
Dwight Eisenhower introduced voters to television-based political advertising in 1952 when he was running for president. That was 70 years ago....
Turn Political Campaign Promotions into OOH Experiences
Out-of-home (OOH) advertising is the best running mate any political campaign could hope for. By strategically targeting and placing OOH ads to...
Using OOH to Augment Social Media
Social media has become the #1 channel for voter outreach, ever since Barack Obama upended the campaign marketing process during his first...
Going Hyperlocal with OOH Political Advertising
The stakes are high in every political race. After all, there can be only one winner. As a candidate or ballot measure proponent, you have to reach...
Campaign Marketing with DOOH and AOOH
Political marketers typically think “billboards” if they are considering out-of-home advertising. But going digital opens the door to an entirely new...
Election Targeting: Reach Some, Reach All with OOH
Campaign marketing is no easy task. You need brand-building ads to reach virtually everyone as often as possible. But you also need to deliver more...
Building Your Campaign Brand with OOH
What if you aren't the incumbent? Or the front-runner? Or you're new to politics? Or your ballot measure hasn't received much press (yet)? Many...
Mobile Messages Put the gOOH in Political Advertising
Voters are on the move as they go about their daily lives out in the real world. There's no rule that says advertising have to sit still, either....