Targeted Out-of-Home: Can It Be Done?
Marketing has become a craft of precision. As access to consumer behavior and demographic data grows, marketing and advertising have shifted from...
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ROI of OOH
OOH 2.0: A Modern Approach to Out-of-Home
Marketers' heads are spinning following a year of layoffs, budget reductions, and restructuring. Gartner summarized it well on a recent webinar - "...
The Ultimate Guide to DOOH Marketing
Welcome toOneScreen.AI’s ultimate guide to digital out of home (DOOH) marketing. In this comprehensive guide, we will explore DOOH as a marketing...
Using Google Analytics to Measure Billboard Performance
Every marketer knows the value of Google Analytics when it comes to evaluating success of online advertising campaigns. But did you know that you can...
Brands Are Taking Flight with Airport OOH
As expected, air travel is up and continuing to grow. Statista forecasts North American air traffic/passenger growth will increase 2.7% annually...
Taking the OOH Road Less Traveled
We all know that out-of-home is the most versatile advertising channel because it offers such a vast array of traditional and digital media to...
DOOH is more affordable than you think
Companies with marketing budgets under $100,000 are 15% less likely to invest in digital out-of-home advertising than their larger corporate cousins....
What goes into an OOH budget?
In some respects, the OOH planning process drives your campaign budget. Ultimately, though, your media plan is limited by whatever budget is...
96% of Marketers Achieved ROI Goals with Out-of-home Marketing Campaigns, Says New Research
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly...