The Ultimate Guide to Becoming a Crypto Brand

Crypto is fast gaining a foothold in every aspect of the finance world. With applications from banking and finance to healthcare, blockchain technology has in many ways made the world more decentralized. Even though this quickly evolving technology is still in its nascent years, it has had a tremendous impact across industries and governments.

Despite periodic market corrections, the growth of the blockchain and crypto-coin industry has been nothing short of incredible. In this sector, supply follows demand, and the cryptocurrency market is getting a bit crowded of late.

The number of ventures in the industry are increasing by the day. With all the new coins and projects spawning in the market, it's becoming increasingly tricky for crypto brands to find the right audience. In addition, the cryptocurrency industry is one of the more complex sectors of the economy. Few people understand the concept, and even fewer can explain it to the masses. As a result, attracting investors is quite an uphill task.

So, how do you prove your worth as a crypto brand? In the last few years, plenty of crypto and blockchain projects have raised millions of dollars through angel investors, venture capitalists, or crowdfunding methodologies. Yet, a surprising few of them have been successful. “Why is this the case?” You might ask. One crucial factor is that these crypto companies have failed to communicate well with their community. Luckily, this is where branding comes in.

With this in mind, let’s detail how you can build the ultimate crypto brand.

What’s In A Coin? Branding Best Practices For Your Crypto Brand

Bitcoin has had one hell of a year. Still, the demand for cryptocurrencies remains high. Whether you’re looking to create your own cryptocurrency or build a crypto trading platform, you cannot succeed in this market without audience’ acclaim and support.

As it turns out, establishing a crypto brand can be a complicated and time-consuming marketing juggernaut. Upcoming coins and brands need to communicate their purpose not only to the Securities and Exchange Commission but to the general public as well. To get your coin off the ground, you need credibility. Doing so will drum up interest and support in the crypto community, which is critical if people are to trust your brand.

As the cryptocurrency market grows and matures, the landscape is becoming increasingly more complex to navigate. While there are a lot of great crypto projects in the market, the industry is inundated with scams and criminal activity. Trade-in crypto is anonymous and typically unregulated. The crypto market is evolving fast, and government policies have been too slow to catch up. Not to mention the complex nature of blockchain technology makes it hard to regulate the industry.

Furthermore, there will always be some degree of criminal activity associated with cryptocurrency. And therein lies the challenge: how do you build trust with your audience? Trust is the key ingredient to attracting investors. More than technical know-how, you'll need to develop some branding best practices in order to gain recognition and trust in the market.

Here are some recommendations:

1. Know Your Audience

Being a relatively new industry, most people are in it to turn a profit. As a result, they're on Google researching how this new-fangled technology will make them rich. Instead, they're met with a flurry of jargon that acts as a major turn-off. While it's always a good idea to back your claims with relevant data, too much verbal complexity will intimidate your audience and turn them away.

How you position yourself in the market will determine how people perceive and approach your brand. The idea here is to create an atmosphere of authenticity around your brand. Remember, people don’t trust what they don’t understand.

2. Focus on Generating Clear Value

Great marketing answers the question: "Why you?" Make sure you have a specific benefit for your audience. Think of how you create value for your customers, for instance, greater security, convenience, anonymity in a data privacy-conscious environment, etc. Nobody wants to invest in anything that won't add value to their life.

Crypto startups tend to focus on their features and functionalities rather than how users can benefit from their services. People aren't particularly interested in knowing how blockchain technology works. Instead, show them how your blockchain-based solution can work for them. Now, this is where you can use market projections to your advantage.

Demonstrate to your audience that your product will deliver tangible value and ROI. Focus on aspects such as faster transaction processing times, cost reduction, and generation of passive income. It's time to stop explaining to users how to use your products and technology. Focus on why people should try your product and how it will benefit them.

3. Take Your Marketing Campaign Out-of-Home

Obviously, a crypto brand can’t function without a great website and informative content. After all, you have to help your audience get a clear understanding of your project and the overall industry. But how do you create brand recognition? The answer lies in out-of-home (OOH) advertising. OOH can help you create an audience, maintain a rapport with them, and expand your community over time.

Advertisement is essential for every company looking to drum up attention and increase brand awareness. With large, influential brands such as Apple and Microsoft coming on board—offering and accepting cryptocurrency, it’s a perfect time to get your brand outdoors. Tech giants are lending visibility and credibility to the crypto industry. And you ought to take advantage of this current trend.

Crypto Brand Building: How to Build Trust Through OOH Advertising

In a business environment overrun with competition and uncertainty, it's crucial to build trust among your consumer base. The current generation of consumers has identified authenticity as the quality that most attracts them to a brand. How do you get people to trust you with your money? By creating messages and narratives that resonate with them.

Out-of-home offers an excellent channel through which you can enhance trust with your client base. OOH might be old school but don’t mistake this for out of date. As one of the oldest forms of advertising, OOH has earned its title in the hall of fame. It's tried and true, and if you get it right, it can transform your crypto brand into a household name. The outdoor space has never been more significant, more influential, or more powerful.

Out-of-home has stayed up to date and on the cutting edge of technology. Mention a billboard to anyone, and they can picture. As the world opens its doors to crypto, OOH can shift your brand to a whole new arena. OOH ads aren’t skippable, which means they get noticed, and they increase brand recognition.

But let’s talk numbers. According to a Nielsen survey, 46% of people searched online for a brand they first encountered through an OOH ad. The survey also found that consumers are more likely to interact with digital ads after seeing the same ad OOH first. And this is the power of out-of-home. It gets people interested in your brand. More importantly, consumers trust it.

As a bonus, OOH advertising is a great avenue to show off your brand's creative side. Consumers respond more to campaigns that are engaging, humorous, yet informative. It's a non-intrusive way to showcase the aspects of your brand that are not conversion-driven.

People hate being sold to, but they love buying from brands that show some personality and whose brand voice they relate to. All this makes OOH the ultimate medium to launch your brand or announce a new product.

By incorporating out-of-home in your media mix, you have the ability to multiply the impact of other advertising channels through repeated exposure and get people talking about your brand. Everyone is talking about crypto; OOH can make your brand part of the conversation.

With this in mind, here’s how you can leverage out-of-home advertising to build crypto brand awareness.

1. Define KPIs with Quantifiable Goals

Creating ideal brand awareness is easy with out-of-home. You can launch a high-frequency campaign that targets consumers at crucial decision-making moments. But you need a plan to do so. An OOH ad can help you:

• Launch and maintain brand awareness
• Target specific audiences in high traffic areas
• Convert brand awareness into increased sales
• Create integrative campaigns to attract investors

What do you seek to accomplish with your campaign? Asking the right question will provide a roadmap that will define the goals of your OOH campaign.

2. Establish Data Points for Your Target Audience

Blockchain is bridging the gap between media, advertising, and technology. It's a technology that has the potential to change the advertising landscape. With blockchain, you can gain big data insight into your target demographic. Going back to the basics of branding, it's essential to understand your audience. What are their needs and preferences? Where do they work and play?

In this way, blockchain and out-of-home are a match made in heaven. Blockchain has the potential to enhance the impact of outdoor advertising, and OOH is the perfect medium to launch a blockchain brand. Knowing what influences your customer's decisions along their purchase point can help bring engaging and creative ideas to life.

Fundamentally, OOH allows you to tailor your campaign to a specific audience at the right location.

3. Integrate Out-of-Home and Digital Marketing

Collaboration is the name of the game. Like OOH, social media is one of the largest and most impactful advertising platforms you have at your disposal. Outdoor advertising has an uncanny ability to go viral.

OOH gives you the creative freedom to provoke and entice. In advertising, fortune favors the bold. Think of all the quirky and crazy advertising campaigns you’ve come across – that’s how you make an impact in the world of cryptocurrency.

Here’s something you might not know: outdoor advertising goes beyond billboards and ads on street furniture and transit vehicles. For instance, you could partner with a Pizza company to get your brand distributed on pizza boxes all across the city. Another idea is to partner with a large fast-food chain such as McDonalds to create a meal that focuses on your brand.

It’s the little, weird things that get people talking. Outdoor advertising is all about exciting people as they go along their day. So go ahead, ruffle some feathers. And don’t forget the hashtags.

4. Capture the Essence of Your Brand with Digital Out-of-Home

A great OOH ad is versatile, changing its messaging depending on location and the target audience. For this reason, OOH ads deserve their time in the spotlight. Don’t miss any opportunity to extend the life and reach of your campaigns.

The OOH industry has already caught up with the times. Programmatic technology allows you to create interactive media campaigns that not only increase brand awareness but also compliment your advertising on other channels.

A creative digital out-of-home (DOOH) campaign can trigger thousands of Google searches in a second. People intrigued by your messaging will pick up their phones to share your campaigns on social media or search for your brand online.

DOOH isn’t limited to digital billboards in city squares. It also includes:

• Roadside dynamic displays
• Screens at bus shelters
• Digital signage on college campuses
• Wifi hotspots and digital information centers in crowded malls and shopping centers

Thanks to DOOH, you can use rich media like videos to better tell your brand's story. It becomes much easier to detail the benefits and functionalities of your crypto brand using such an interactive medium.

5. Go Big

Or go home. The beauty of breakthrough campaigns is they don’t have to cost a fortune. All you need is a little ingenuity and courage. And maybe a Spectacular.

If you want to establish your brand as a market leader, you must go with a super-sized campaign. The sheer size of billboards and spectaculars will get you noticed. Out-of-home channels offer a powerful advertising opportunity. A well-executed outdoor advertising campaign can make a splash and provide a dramatic impact to increase your brand visibility and dominance.

You can’t go wrong with OOH. It’s the ultimate way to introduce your crypto brand and establish your product or brand as a force to be reckoned with.

Expand to the Outdoors

OOH is a public medium that, when used in lockstep with digital advertising channels, can bring your brand message to life. With out-of-home, you can make your brand locally and globally famous. There’s no doubt that OOH is the most effective medium for brands looking to build trust with their customers.

Thanks to an increasing demand for greater authenticity among consumers, a non-intrusive yet engaging medium such as OOH can cultivate trust and loyalty in equal measure.